Marketing New Business

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training - or the courage - to sell effectively. Richard Denny, one of the world's most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed.

With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than the very team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60 percent of people in the US who have an idea for a new business.

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

This audiobook provides inspiration and step-by-step guidance for small businesses that want to acquire more clients without resorting to the conventional, pushy sales tactics.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Marketing has changed. The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new breed of entrepreneur has emerged, rewriting the rule book and building predictable marketing systems that turn strangers into customers, at scale. Marketing Renegade tells the fictional story of down-on-his-luck business owner, Freddy Giodarno, who turns to an enigmatic marketing guru to help save his livelihood. Join Freddy on a journey of entrepreneurial enlightenment as he transforms his fortunes by following the "6 Rules of a Marketing Renegade".

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk, and closing more deals in no time!

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however.

This comprehensive audiobook reveals the exact step-by-step system that ordinary people are using to build automated TikTok empires that generate consistent income around the clock. The TikTok automation revolution is happening now, and early adopters are securing massive competitive advantages. Don't let this opportunity pass you by while others build automated empires that generate income while they sleep.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.