Marketing Psychology

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

True happiness is an "inside job". Look at a happy person's life and you don't see any magic or unicorns. There's nothing in them that isn't also in you. Though external realities can certainly play a role, happiness doesn't spring from what you have, what happens to you, the situation you are in, where you are, or anything else. Happiness doesn't have much to do with money, with achievement, or with possessions, because plenty of people have all three and are still not happy. In this guide, we'll approach happiness not as something you have, but something you actively do.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Nachdem sich die moderne Hirnforschung in den letzten zwanzig Jahren rasant entwickelte, hat auch das Interesse an ihren Resultaten zugenommen. Was will der Mensch? Entscheidet er selbst? Oder ist er nur das Opfer chemischer und neuronaler Affekte? Das sind spannende Fragen, besonders für Werbung und Kommunikation. Wie nimmt der Mensch wahr? Und vor allem: Was nimmt er auf? Werner T. Fuchs beschäftigt sich seit Jahren mit der Umsetzung moderner Hirnforschung ins Marketing. Seine These - inzwischen von der Hirnforschung untermauert - lautet: Der Mensch lernt durch Geschichten. Wer diese Erkenntnis in die Praxis einfließen lässt, wird sein Gegenüber besser erreichen. Fuchs hat zwölf leicht zu verstehende, unterhaltsame "Werkzeuge" kreiert, die helfen, Kommunikation grundsätzlich neu zu verstehen und auf die Arbeitsweise des Gehirns abzustimmen.

Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

Are you tired of being stuck in the same negative habits, but don't know how to change? Do you feel like old fears and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don't know how to break free? If you answered 'yes' to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

I was executive director for a nonprofit for those with mental illness, I gave speeches from Washington DC to Berkeley. People told me to write a book, so I did. It was about 20 pages. Basically, it was on of my speeches. I decided I didn't know enough to write a book and to take a year to do some research. That research extended over four years. I self-published it five months before the advent of Kindle. I updated it, added about 80 pages and published a second edition in January of 2019.

Narcissistic personality disorder is surprisingly common, affecting up to six percent of the population. People with this disorder can seem charming and self-confident, but their excessive need for admiration from others masks deeper insecurity and self-loathing that drive them to manipulate and abuse the people who care about them.

In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works. If you want high-value clients, you need to build high-value, authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

If we could read minds, we would know what to do or say at the right time. We would never have to worry about how others perceive you, and we would not have to waste so much time on people who did not deserve it. If we could read minds, the world would be "sucker" free. Such ability would save so much time and trouble!