Marketing Wisdom

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

A high-performing sales force is the backbone of any organization. They give value to a company's products and services, and they carry their brand in the marketplace. There is one consistent problem that many businesses share - finding, hiring, and motivating the best salespeople who will not just make calls and generate leads, but will close deals.

In 2015, after a decade of sales, John Wyatt took a sabbatical to Alaska to work as a wilderness guide and commercial fisherman. Using the time and distance from his professional career, he was able to reflect on the sales mindset of the successful sales mentors and colleagues he had worked with, from real estate and investments to medical devices. Finding the common thread of a successful professional sales career, the notes he wrote became this book. The Alaska Pages makes a timeless philosophy immediately applicable to a successful sales mindset.