Marketing Wisdom

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

A high-performing sales force is the backbone of any organization. They give value to a company's products and services, and they carry their brand in the marketplace. There is one consistent problem that many businesses share - finding, hiring, and motivating the best salespeople who will not just make calls and generate leads, but will close deals.

In 2015, after a decade of sales, John Wyatt took a sabbatical to Alaska to work as a wilderness guide and commercial fisherman. Using the time and distance from his professional career, he was able to reflect on the sales mindset of the successful sales mentors and colleagues he had worked with, from real estate and investments to medical devices. Finding the common thread of a successful professional sales career, the notes he wrote became this book. The Alaska Pages makes a timeless philosophy immediately applicable to a successful sales mindset.