Medical Business Management

Ali Asadi's Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys; and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.

One box of chemicals mistaken for another. Ingredients intended to be life-sustaining are instead life-taking. Families in shock, healthcare providers reeling, and fingers starting to point. A large healthcare system's reputation hangs in the balance while decisions need to be made, quickly. More questions than answers. People have to be held accountable—does this mean they get fired? Should the media and therefore the public be informed? What are family members and the providers involved feeling? When the dust settles, will remaining patients be more safe or less safe?

As a fledgling doctor, what would you choose: practising medicine in rural India or going abroad in search of financial security? How would you face the people who depend on you if your wealth is wiped out in the stock market? How would you pursue a dream project, knowing the many challenges...

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

Why do so many beginners, both children and adults, fail to master chosen skills? The Elements of Skill was inspired by—and addresses—that question with a program based on proven techniques. The book, written by a renowned practitioner of the Alexander Technique, outlines an educational...

Medical groups are the new front door to your health system. Unlocking their potential will allow you to thrive in a value-based world. Leading Medical Group Transformation shares an exciting message for all medical group leaders. Rethinking how you structure and market your business - and engage clinicians, employees, and patients - is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world.