Mental Process

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Age is an important number, but it can also be deceiving. After 40, most people say they feel younger than their years, some lie about their age, and many attempt to hide the signs of growing old. Better with Age addresses the many myths and paradoxes about the aging process. Although most people think of their later years in terms of decline, they can be one of the best times in life. This book presents the latest scientific research about the psychology of aging, coupled with insights from Maya Angelou, Bob Newhart, Jared Diamond, John Glenn, and John Wooden.

The intelligence failures surrounding the invasion of Iraq dramatically illustrate the necessity of developing standards for evaluating expert opinion. This audiobook fills that need. Here, Philip E. Tetlock explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts. Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future.

The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.

The One-Hour Miracle presents the revolutionary Life Centered Therapy (LCT), a healing framework that is a blueprint for transforming most problems - physical, emotional and mental, relational, and spiritual. And sometimes, the transformation simply takes one hour. Filled with testimonials of real-life people who have benefitted from this approach when other attempts to end their suffering turned up fruitless, it provides people with an entirely new way of understanding their suffering, giving them inspiration and hope that they can create miracles in their lives.

Tras los exitosos "Así se domina el mundo" (traducido a 11 idiomas) y "El dominio mundial", Pedro Baños dirige su atención en este nuevo audio libro a las técnicas que el poder utiliza para controlar nuestras emociones, porque quien consigue controlar nuestra mente controla el poder.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.

Profiles of Personality offers a refreshingly different approach to learning personality. Designed to serve as a primary or supplementary book for courses on personality theory, Profiles of Personality gently guides the listener to go beyond learning about the theories of personality to encouraging critical thought about them. Drawing on many years of teaching experience, DeRobertis writes in an accessible, engaging manner that keeps the listener engaged. The second edition of this book has been expanded and updated with new content.

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

Chaos may seem an unlikely source of creativity, but below its senseless surface lies a swirling depth of possibilities. Every person enters a world that is already filled with symbols, meanings, and stories. No-one starts with a blank canvas, rather, we find ourselves thrust into a matrix of narratives. Yet, something truly new is possible amid this chaos. Time is a space in which these stories can be reassembled, reinterpreted, and ordered in a way that gives particular meaning to my life.

Sociometrics offers many small, incremental moments of healing that cumulatively help to peel back the layers of the onion, revealing ever deepening and widening aspects of both the self and the self in relation to others. Sociometrics is a therapeutic role-playing practice built upon the foundation of psychodrama and sociometry, the pioneering group-therapy concepts developed by fin-de-siecle Viennese psychiatrist Jacob Levy Moreno.

With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one another with distrust and to work for party victory over all else.

Why do we consider incest wrong, even when it occurs between consenting adults unable to have children? Why are words that gross us out more likely to be deemed "obscene" and denied the protection of the First Amendment? In Objection, psychologists Debra Lieberman and Carlton Patrick examine disgust and its impact on the legal system to show why the things that we find stomach-turning so often become the things that we render unlawful.

Helping Groups Heal presents “The Healing Cycle”, a grace-based model that facilitates healing and growth in groups. It has been tested with a variety of settings and can be adapted to nearly any small group, from sex-addiction therapy to marriage therapy to Bible studies.

Discover long term minimalist strategies that will get your home cleaned and organized in just seven days! Are you feeling stressed and overwhelmed with all the clutter in your life? Do you sometimes get the horrible impression that someday you will drown under all the unnecessary stuff piling in your life? Yet despite all your efforts the clutter always come back doesn't it. Well not anymore! With this guide you will finally have the secret weapon you need to live a life free of clutter!

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.