Modern Business Marketing

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

Are you looking for prospects for your MLM, network marketing, or any business? Would you like a presentation that rises way above the competition? Want to know what really motivates prospects to act? These marketing strategies and fascinating case studies and stories are taken from Tom “Big Al” Schreiter's 40+ years of experience in network marketing.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

Leadership is a learned skill. No one is a natural-born leader. Babies aren't given a manual on how to be a leader. Leadership is learned from others. So how will we teach eager distributors to become leaders? By showing, participating, experiencing ... and of course, sharing stories. Yes, our distributors could imitate us to become leaders, but not everyone is created the same, with the same set of skills or advantages. So there must be common lessons everyone can learn for leadership.

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

This book shows us how to locate the best leader candidates and how to groom them for leadership. Learn exactly what to say and exactly what to do to change their attitudes, their thinking, and their results. Instead of wishing and hoping for leaders, this book will give you the step-by-step activities to create leaders.

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.

Devenir créateur de contenu est aujourd’hui à la portée de tous, mais réussir à bâtir une véritable communauté, développer une présence forte en ligne et transformer sa passion en carrière durable demande une stratégie claire. Ce guide complet vous accompagne pas à pas pour créer du contenu authentique, comprendre les algorithmes, collaborer avec des marques, diversifier vos revenus et bâtir une activité stable et épanouissante.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.