Modern Business Marketing

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Leadership is a learned skill. No one is a natural-born leader. Babies aren't given a manual on how to be a leader. Leadership is learned from others. So how will we teach eager distributors to become leaders? By showing, participating, experiencing ... and of course, sharing stories. Yes, our distributors could imitate us to become leaders, but not everyone is created the same, with the same set of skills or advantages. So there must be common lessons everyone can learn for leadership.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however.

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

Unlock the secrets to authentic real estate conversations: This book is tailor-made for real estate agents eager to forge genuine heartfelt connections about their business more often. Discover proven strategies to engage and connect with more people about your brand, empowering you to have effortless conversations about real estate that will leave your listeners asking for more.

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Army Armor Officer—tasked with maneuvering tanks and heavy armor for maximum effect—and over twenty-five years as a C-level executive, Pepper transforms military strategy into actionable insights for today’s business leaders.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.