Modern Marketing

In 2015, after a decade of sales, John Wyatt took a sabbatical to Alaska to work as a wilderness guide and commercial fisherman. Using the time and distance from his professional career, he was able to reflect on the sales mindset of the successful sales mentors and colleagues he had worked with, from real estate and investments to medical devices. Finding the common thread of a successful professional sales career, the notes he wrote became this book. The Alaska Pages makes a timeless philosophy immediately applicable to a successful sales mindset.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.