Money Finance Economics

This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.

Money is a technological tool that communicates settlement between parties. The ultimate goal of money is to transmit trust within context, typically over time and over space. The distinction of the need for value settlement between time and space has allowed for a separation between commodity and currency. The dollar has arguably been the closest we have seen to succeeding at both of these tasks until the launch of Bitcoin at the start of 2009.

The Roman Empire and the Silk Routes investigates the trade routes between Rome and the powerful empires of inner Asia, including the Parthian regime which ruled ancient Persia (Iran). It explores Roman dealings with the Kushan Empire which seized power in Bactria (Afghanistan) and laid claim to the Indus Kingdoms. Further chapters examine the development of Palmyra as a leading caravan city on the edge of Roman Syria and consider trade ventures through the Tarim territories that led Roman merchants to Han China.

El capital de Karl Marx (1818-1883) es una obra clave para entender el desarrollo del comunismo en el siglo XX, la naturaleza del capitalismo, y también la situación geopolítica en la que se encuentra el mundo moderno.

No name is more synonymous with the evils of Wall Street than Bernie Madoff. Arrested for fraud in 2008 - during the depths of the global financial crisis - the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?

For over two-hundred years, capitalist systems have overtaken the global economy, spreading near-universal growth and opening the floodgates for limitless human potential. Yet something is going terribly wrong in the world economy. National bestselling author George Gilder explains how economics is not an incentive system but an information system. Redefining capitalism for the modern age, he reveals how free enterprise is a mind driven system, material resources are essentially as infinite as atoms, and what governs economic growth is human creativity.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

In Saving Capitalism, Robert Reich reveals the entrenched cycles of power and influence that have damaged American capitalism, perpetuating a new oligarchy in which the 1 percent get ever richer and the rest - middle and working class alike - lose ever more economic agency, making for the greatest income inequality and wealth disparity since World War II.

Alan S. Blinder - esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal Reserve Board under Alan Greenspan - is one of our wisest and most clear-eyed economic thinkers. In After the Music Stopped, he delivers a masterful narrative of how the worst economic crisis in postwar American history happened, what the government did to fight it, and what we must do to recover from it.

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else.

This account describes how a 28-year-old from Watford, Nick Leeson, plunged Barings Bank into ruin. In 1994, Leeson seemed to be making the company millions of pounds a week, but he explains how the cover-up of a colleague's small error led to the crash of Britain's oldest merchant bank.

Noam Chomsky is widely regarded as the most influential thinker of our time, but never before has he devoted a major book to one topic: income inequality. Requiem for the American Dream is not an essay collection but an entire work of some 70,000 words, based on four years of interviews with Chomsky by the editors. It is a book that makes Chomsky's breadth and depth accessible and at the same time gives us his most powerful political ideas with unprecedented, breathtaking directness.

What constitutes the good life? What is the true value of money? Why do we work such long hours merely to acquire greater wealth? These are some of the questions that many asked themselves when the financial system crashed in 2008. This book tackles such questions head-on.The authors begin with the great economist John Maynard Keynes. In 1930 Keynes predicted that, within a century, per capita income would steadily rise, people’s basic needs would be met, and no one would have to work more than fifteen hours a week.

John Kay's incisive overhaul of our ideas about business redefines our understanding of successful commercial activity and the corporation—and describes how we have come to "love the product" as we "hate the producer." This is a brilliant and original work from one of the greatest economists.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

In a world of self-driving cars and big data, smart algorithms and Siri, we know that artificial intelligence is getting smarter every day. Though all these nifty devices and programs might make our lives easier, they're also well on their way to making "good" jobs obsolete. A computer winning Jeopardy might seem like a trivial, if impressive, feat, but the same technology is making paralegals redundant as it undertakes electronic discovery, and is soon to do the same for radiologists.

Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts - austerity - to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all that debt came from. Not from an orgy of government spending, but as the direct result of bailing out, recapitalizing, and adding liquidity to the broken banking system.

What drug lords learned from big business. How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.

Do you want to get on the property ladder? Buy your next home? Or are you keen to build a large property portfolio but don’t have the funds to get started? No Money Down Property Investing is the perfect guide to how you can get started and scale your property business quickly, with little or none of your own funds. Real-life examples, case studies, tools, and techniques you can use right now to turn your dreams into reality.