Negotiate Herb

In How to Negotiate Anything, Anywhere, Cohen demonstrates—in an entertaining way—how to negotiate with savvy. Using humorous lessons and insightful anecdotes—and even employing apt imitations of famous personalities and personal acquaintances—Cohen communicates different negotiating strategies and how they can be used.

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.

Shelby wants the one man she can’t have. Crushing on a man who deserves more than she can give is a recipe for disaster, so she does everything possible to keep him at arm’s length. Parker prides himself on control—taking what he wants when he wants. And he has been craving a certain perky, petite pixie ever since he laid his eyes on her. The only problem? She’s turned down every attempt to make her his. But when Parker discovers Shelby’s hiding a devastating secret, he steps in to help… and this time, he won’t take no for an answer.

Do you think negotiation is just for slick lawyers, hostage negotiators, or that guy at the flea market who buys a Rolex for the price of lunch? Think again. Negotiation isn't just for boardrooms. It's for bedrooms, break rooms, and broom closets. From asking for a raise to convincing your partner to watch your Netflix pick to persuading your toddler that broccoli isn't a weapon—you negotiate daily. The question is: are you winning?

With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships.

As a master negotiator for more than three decades, Herb Cohen is "the guy the pros go to." Here with wit and wisdom, Herb reveals his conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and using recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.