Negotiating Game

The Game Before the Play shows you the truth: negotiations don’t start at the table. They start with preparation, power, and perspective. When you master these unseen dynamics, you stop reacting and start leading. You’ll learn how to build confidence, influence outcomes, and tilt the odds in your favor — in any setting.

Legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis. Negotiation offers a groundbreaking new way of thinking about the importance of the unique context of any negotiation—and when and how it should influence how you negotiate.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."

Thirteen incredible authors. Thirteen stories about the Depik - what they were and where their society goes from here!

Author Elira Fontayne explains why the showroom feels so carefully staged–the lighting, the music, the polished displays–and how every element is engineered to keep you relaxed, impressed, and just a little dazzled. She reveals the psychological triggers dealerships rely on, from “anchoring” high prices to make lesser ones seem like bargains, to the “Monthly Payment Maze” that hides the true cost of your car behind appealingly small numbers.

Marketing departments aren't providing the leads they should, so it's left up to the sales team to generate their own leads. You must be part marketer, part relationship developer, part closer, and part CEO. Everything in this audiobook is presented with the intent of helping you and your people develop a strategy for translating or communicating your value in a manner that helps you get paid for that value in the marketplace.