Negotiating Success

Short on time? Or maybe you’ve already read the book, but need a refresh on the most important takeaways. In a quick, easy listen, you can take the main principles from Never Split the Difference: Negotiating As If Your Life Depended On It! Ever find yourself in a difficult business situation? Or do you have a difficult time relating to others when conversing? Never Split the Difference, written by Chris Voss, addresses one of the most difficult subjects that most of us learn but never master: The art of a good negotiation.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."