Negotiation Relationship

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."

Synergy is a beginner’s guide on how to negotiate better, improve your persuasion skills, and create win-win ideals. We live in an interconnected world. Graduate from the competition mindset and adopt the collaboration mindset. In Synergy, you will learn how to turn a no into a yes in the making, deal with aggressive personalities, confidently ask for something from others, implement the synergy negotiation lifecycle to create win-win deals, learn the proper way to ask questions to extract information, and, with a bonus section, how to build persuasion skills.