Neuroscience Brain

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

In The Distracted Mind, leading psychologist Larry Rosen and pioneering neuroscientist Adam Gazzaley explain why our minds have become addicted to email, text messages, virtual worlds, and social media such as Facebook and Twitter. Through compelling true stories and scientific research, they show how digital distractions affect every aspect of life, from work, safety, and communication to our relationships and health.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Gazing at the stars, falling in love, or listening to music, we sometimes feel a transcendent connection with a cosmic unity and things larger than ourselves. But these experiences are not easily understood by science, which holds that all things can be explained in terms of atoms and molecules. Is there space in our scientific worldview for these spiritual experiences?

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

How to Build a Healthy Brain is here to help. Written by a passionate advocate for the importance of mental health, Chartered Psychologist Kimberley Wilson draws on the latest research to give practical, holistic advice on how you can protect your brain health by making simple lifestyle choices. With chapters on Sleep, Nutrition, Exercise and Meditation, Kimberley has written an empowering guide to help you look after both your physical and mental well-being.

Recovering from a brain injury can be a challenging and prolonged process. Learn how to maximize your recovery from the effects of brain injuries with the guidance of Sandeep Vaishnavi, MD, PhD, and Vani Rao, MBBS, MD, two leading medical experts with extensive experience helping patients recover from concussion and other brain injuries. Healing the Traumatized Brain explains how the brain works, how injuries affect the brain, and how to use your brain's own power to recover.

Written by experienced professors and professionally narrated by a medical doctor for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of neurology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neurology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neurology. The material is accurate, up to date and broken down into bite-sized sections.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

Leor Zmigrod reveals the deep connection between political beliefs and the biology of the brain. Drawing on her own pioneering research, she uncovers the complex interplay between biology and environment that predisposes some individuals to rigid ways of thinking, and explains how ideologies take hold of our brains, fundamentally changing the way we think, act and interact with others.

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.