Neuroscience Brain

Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our...

The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

Do you want to feel less anxious and more positive? Do you want to change the unhealthy habits that are destroying you? To improve your life, you need to understand the simple techniques to help you reprogram the brain easily. Neuroplasticity is a process that occurs inside the human brain that allows new brain cells to grow from new experiences, letting you transform yourself based on what you want. Then there is Emotionally Focused Therapy, a treatment for physical pain and emotional distress and will help you to rewire your mind with easy methods and restore balance to your body.

In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom - one of today's preeminent thinkers - offers us a bold rewrite of the evolutionary saga. Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution; it is a "grand vision," says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Dreaming is one of the most underappreciated functions of the human brain, yet our very survival as a species depends on it. In This Is Why You Dream, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial explores the landscape of our subconscious, tracing the latest cutting-edge dream research and brain science to show why humans have retained the ability to dream across millennia, and how we can now harness its wondrous powers to improve our sleeping and waking lives.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.

From the #1 New York Times bestselling author of How to Change Your Mind, a panoptic exploration of consciousness—what it is, who has it, and why—and a meditation on the essence of our humanity When it comes to the phenomenon that is consciousness, there is one point on which scientists...

In The Distracted Mind, leading psychologist Larry Rosen and pioneering neuroscientist Adam Gazzaley explain why our minds have become addicted to email, text messages, virtual worlds, and social media such as Facebook and Twitter. Through compelling true stories and scientific research, they show how digital distractions affect every aspect of life, from work, safety, and communication to our relationships and health.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

The Spiritual Brain has descriptive copy which is not yet available from the Publisher.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

How to Build a Healthy Brain is here to help. Written by a passionate advocate for the importance of mental health, Chartered Psychologist Kimberley Wilson draws on the latest research to give practical, holistic advice on how you can protect your brain health by making simple lifestyle choices. With chapters on Sleep, Nutrition, Exercise and Meditation, Kimberley has written an empowering guide to help you look after both your physical and mental well-being.