Neuroscience Brain

If you think baby brain is bad for you, think again - because neuroscientist Dr Sarah McKay (author of The Women's Brain Book) has looked at studies and talked to experts from all over the world and the proof is in: giving birth is one of the best things to ever happen to a woman's brain. Baby Brain contains the ultimate good-news story about mothers' brains, backed up by scientific research from leading experts and presented in highly digestible bite-sized sections by one of Australia's leading science communicators.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Beatriz and Albert Sheldon have spent the last twenty years developing the novel therapeutic paradigm called Complex Integration of Multiple Brain Systems. They have pioneered a new methodology for "reading" and assessing emotional states using their patients' carefully observed psychophysiological phenomena as empirical evidence. Translating academic, scientific, and clinical research and successful training courses into a reference work that you can savor at leisure, the Sheldons have produced an approachable, intriguing, yet comprehensive milestone in psychotherapeutic literature.

Emotions can be a pain. After his father died of Covid, Dean Burnett found himself wondering what it would be like to live without emotion. And so, he decided to put his feelings under the microscope—for science. With his trademark humour, Burnett takes us on an incredible journey of discovery, stretching from the origins of life to the ends of the universe.

Elusive Cures sheds light on one of the most daunting challenges confronted by science while offering hope for revolutionary new treatments and cures for the brain.

Phobias, those irrational fears that so many possess, but why do we have them, what makes them so intense? What about manic depression, what causes that disorder? Also, what about Tourette’s syndrome? What’s going on in its corner of neurological disorders?

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

In The Distracted Mind, leading psychologist Larry Rosen and pioneering neuroscientist Adam Gazzaley explain why our minds have become addicted to email, text messages, virtual worlds, and social media such as Facebook and Twitter. Through compelling true stories and scientific research, they show how digital distractions affect every aspect of life, from work, safety, and communication to our relationships and health.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?