Neuroscience Brain

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

From a groundbreaking neuroscientist, a book that will reshape the way we understand how our brain perceives the world around us—for readers of Adam Grant's Think Again and Lisa Genova's Remember. How does your brain decide what it's seeing, from the physical world to other people? For decades...

This audiobook contains three titles, which discuss the following: Synesthesia, what does this word mean? Hypnotherapy, what is it? This audiobook also contains quite a bit about neurology and what it is. The Placebo Effect and Multiple Sclerosisis, this guide will help refine and enhance your definition of both. What in the world is Neurolinguistic Programming? Learn some important truths about narcolepsy. Listen about the different kinds of acupuncture. And much more.

The author of the New York Times bestselling Genius Foods is back with a lifestyle program for resetting your brain and body to its ""factory settings,"" to help fight fatigue, anxiety, and depression and to optimize cognitive health for a longer and healthier life. The human body was honed...

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

Unlocking My Brain: Through the Labyrinth of Acquired Brain Injury brings to life Christine's personal experience of brain injury - from losing her vision and being unable to walk, talk or write, Christine regained her life, her thoughts and her career. In 1991, Christine was involved in a horrific car accident and suffered extensive injuries including Acquired Brain Injury (ABI). Unlocking My Brain shows the incredible plasticity of the human brain as well as the plasticity of the human spirit.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Know your brain so you can keep learning, growing, and finding success! Everyone has a brain. This is the instructional user manual that everyone should have. It shows how to use your brain. It teaches you about your brain’s major processes and how best to use your brain to reach your goals. Know Your Brain walks you through the brain’s major processes, then gives you real-life examples of people who have successfully used those processes to solve a problem or be creative.

Break out of negative patterns, relieve anxiety, build new habits, and find fresh motivation by using the groundbreaking "sense foraging" technique How do you make a change in your life when the tools you used to rely on start letting you down? Whether we’re struggling with a problem, a bad...

Parker describes the discovery of tetrahydocannbinol (THC), the main psychoactive component of cannabis, and the further discovery of cannabinoid receptors in the brain. She explains that the brain produces chemicals similar to THC, which act on the same receptors as THC, and shows that the endocannabinoid system is involved in all aspects of brain functioning.

Written by experienced professors and professionally narrated by a medical doctor for accuracy, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of neurology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neurology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neurology. The material is accurate, up to date and broken down into bite-sized sections.

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness “Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for our time.”—Cass R. Sunstein, author of How Change...

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne...