Neuroscience Brain

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

A brilliant new theory of the mind that upends our understanding of how the brain interacts with the world For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new...

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our...

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

NEW YORK TIMES BESTSELLER LOS ANGELES TIMES BESTSELLER Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling...

Aphasia, the amygdala, anorexia, the inner thought process, and testosterone. You’re probably wondering what the majority of these things are, don’t worry, you’re not alone. That is why this audiobook was written, to teach you about: Aphasia, a language disorder that prevents the understanding and production of speech, the amygdala, the tiny organ in our brain that is responsible for the majority of our emotions, anorexia, an emotional eating disorder, the inner thought process, a way to use your subconscious to better your life, and testosterone, a male hormone.

From a leading philosopher of the mind comes this lucid, provocative argument that offers a radically new picture of human consciousness--panpsychism Understanding how brains produce consciousness is one of the great scientific challenges of our age. Some philosophers argue that consciousness is...

Larry S. Sherman, a neuroscientist and lifelong musician, and Dennis Plies, a professional musician and teacher, collaborate to show how our brains and music work in harmony. They consider music in all the ways we encounter it—teaching, learning, practicing, listening, composing, improvising, and performing—in terms of neuroscience as well as music pedagogy, showing how the brain functions and even changes in the process. Every Brain Needs Music draws on leading behavioral, cellular, and molecular neuroscience research as well as surveys of more than a hundred musical people.

In 2015, Barbara Lipska - a leading expert on the neuroscience of mental illness - was diagnosed with melanoma that had spread to her brain. Within months, her frontal lobe, the seat of cognition, began shutting down. She descended into madness, exhibiting dementia- and schizophrenia-like symptoms that terrified her family and coworkers. But miraculously, the immunotherapy her doctors had prescribed worked quickly. Just eight weeks after her nightmare began, Lipska returned to normal. With one difference: she remembered her brush with madness with exquisite clarity.

“There are words that are so familiar they obscure rather than illuminate the thing they mean, and ‘learning’ is such a word. It seems so ordinary, everyone does it. Actually it’s more of a black box, which Dehaene cracks open to reveal the awesome secrets within.”—The New York Times...

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne...

New science reveals the groundbreaking potential of the vagus nerve to regulate your body’s vital systems and heal a wide variety of medical conditions without drugs The vagus nerve is fundamental to our health and vitality, coordinating critical functions from the precise heartbeat we need...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and...

From a neurologist and the award-winning author of The Sleeping Beauties, a meticulous and compassionate exploration of how our culture of medical diagnosis can harm, rather than help, patients. We live in an age of diagnosis. Conditions like ADHD and autism are on the rapid rise, while new...

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen? Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller.