Neuroscience Brain

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

This title consists of 3 separate titles, namely: Title 1 - Synesthesia (Learn what causes this condition, how to notice signs, as well as how to verify whether you have it or not.), title 2 - The Placebo Effect (what is it and does it truly work? What are its health advantages, its medical benefits?), and title 3 - NLP training, Narcolepsy, Acupuncture, and Alzheimer’s (learn now how to improve your health and help those people in your life that are suffering from Alzheimer’s and narcolepsy).

In 2015, Barbara Lipska - a leading expert on the neuroscience of mental illness - was diagnosed with melanoma that had spread to her brain. Within months, her frontal lobe, the seat of cognition, began shutting down. She descended into madness, exhibiting dementia- and schizophrenia-like symptoms that terrified her family and coworkers. But miraculously, the immunotherapy her doctors had prescribed worked quickly. Just eight weeks after her nightmare began, Lipska returned to normal. With one difference: she remembered her brush with madness with exquisite clarity.

Parker describes the discovery of tetrahydocannbinol (THC), the main psychoactive component of cannabis, and the further discovery of cannabinoid receptors in the brain. She explains that the brain produces chemicals similar to THC, which act on the same receptors as THC, and shows that the endocannabinoid system is involved in all aspects of brain functioning.

A noted neurologist challenges the widespread misunderstanding of brain disease and mental illness. How the Brain Lost Its Mind tells the rich and compelling story of two confounding ailments, syphilis and hysteria, and the extraordinary efforts to confront their effects on mental life. How does...

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

This audiobook contains three titles, which discuss the following: Synesthesia, what does this word mean? Hypnotherapy, what is it? This audiobook also contains quite a bit about neurology and what it is. The Placebo Effect and Multiple Sclerosisis, this guide will help refine and enhance your definition of both. What in the world is Neurolinguistic Programming? Learn some important truths about narcolepsy. Listen about the different kinds of acupuncture. And much more.

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne...

With schools becoming more competitive and technology becoming increasingly distracting, today's students face a minefield of obstacles to academic success. Doing well in school isn't just a matter of smarts or more studying: It takes good habits, practical tools - and a healthy brain. Change Your Brain, Change Your Grades draws on Dr. Amen's experience as a neuroscientist and psychiatrist as well as the latest brain science to help you study more effectively, learn faster, and stay focused so you can achieve your academic goals.

A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness “Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for our time.”—Cass R. Sunstein, author of How Change...

Break out of negative patterns, relieve anxiety, build new habits, and find fresh motivation by using the groundbreaking "sense foraging" technique How do you make a change in your life when the tools you used to rely on start letting you down? Whether we’re struggling with a problem, a bad...

Elusive Cures sheds light on one of the most daunting challenges confronted by science while offering hope for revolutionary new treatments and cures for the brain.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

From a leading philosopher of the mind comes this lucid, provocative argument that offers a radically new picture of human consciousness--panpsychism Understanding how brains produce consciousness is one of the great scientific challenges of our age. Some philosophers argue that consciousness is...

Draws on peer-reviewed research in psychology and cognitive neuroscience, such as real-time brain imaging, to examine the effects of mystical states and magical practice Shows how being “in the zone,” as described by athletes and performers, is consistent with the ritualist’s state...

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

Discover the new science behind warfare in Warhead, written and read by Dr .Nicholas Wright, leading neuroscientist and adviser to the Pentagon. Why did France lose to the Nazis, despite its defenders having more tanks, troops, and guns? How did we bring peace to Germany after World War Two? How...

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.