Neuroscience Brain

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Beatriz and Albert Sheldon have spent the last twenty years developing the novel therapeutic paradigm called Complex Integration of Multiple Brain Systems. They have pioneered a new methodology for "reading" and assessing emotional states using their patients' carefully observed psychophysiological phenomena as empirical evidence. Translating academic, scientific, and clinical research and successful training courses into a reference work that you can savor at leisure, the Sheldons have produced an approachable, intriguing, yet comprehensive milestone in psychotherapeutic literature.

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

If you think baby brain is bad for you, think again - because neuroscientist Dr Sarah McKay (author of The Women's Brain Book) has looked at studies and talked to experts from all over the world and the proof is in: giving birth is one of the best things to ever happen to a woman's brain. Baby Brain contains the ultimate good-news story about mothers' brains, backed up by scientific research from leading experts and presented in highly digestible bite-sized sections by one of Australia's leading science communicators.

The Spiritual Brain has descriptive copy which is not yet available from the Publisher.

Gazing at the stars, falling in love, or listening to music, we sometimes feel a transcendent connection with a cosmic unity and things larger than ourselves. But these experiences are not easily understood by science, which holds that all things can be explained in terms of atoms and molecules. Is there space in our scientific worldview for these spiritual experiences?

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

Unlock the secrets to achieving the body of your dreams with The Brain-Body Connection, a groundbreaking book by neuroscientist Dr. Farhan Khawaja, PhD. This transformative guide dives deep into the science behind physical transformation, offering listeners a fun and comprehensive approach to fitness and weight loss that goes beyond traditional methods. In The Brain-Body Connection, Dr. Farhan introduces a revolutionary concept called Nero-Muscular Recomposition (NMR). This is a new, science based method that bridges the gap between mind and body to enable sustainable physical transformation.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

Trauma and its effects can feel like a never-ending storm, and there's no safe harbor in sight from the thoughts and emotions that toss and turn so violently and unpredictably in your head. But healing is possible. Your brain can actually rewire these thoughts and emotions. And you can direct that powerful healing process through journaling.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Break out of negative patterns, relieve anxiety, build new habits, and find fresh motivation by using the groundbreaking "sense foraging" technique How do you make a change in your life when the tools you used to rely on start letting you down? Whether we’re struggling with a problem, a bad...

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

From a groundbreaking neuroscientist, a book that will reshape the way we understand how our brain perceives the world around us—for readers of Adam Grant's Think Again and Lisa Genova's Remember. How does your brain decide what it's seeing, from the physical world to other people? For decades...

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

Chief CNN medical correspondent Dr. Sanjay Gupta helped countless people keep their brains sharp and effortlessly productive with KEEP SHARP. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. This workbook makes it easy to apply Gupta’s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress.

Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada's most important brain scientists.