Neuroscience Brain

Athletic genius explained. A groundbreaking new perspective on the science of elite sporting performance. Why couldn't Michael Jordan, master athlete that he was, hit a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Michael S. Gazzaniga, one of the most important neuroscientists of the twentieth century, gives us an exciting behind-the-scenes look at his seminal work on that unlikely couple, the right and left brain. Foreword by Steven Pinker. In the mid-twentieth century, Michael S. Gazzaniga, “the...

Trauma and its effects can feel like a never-ending storm, and there's no safe harbor in sight from the thoughts and emotions that toss and turn so violently and unpredictably in your head. But healing is possible. Your brain can actually rewire these thoughts and emotions. And you can direct that powerful healing process through journaling.

A noted neurologist challenges the widespread misunderstanding of brain disease and mental illness. How the Brain Lost Its Mind tells the rich and compelling story of two confounding ailments, syphilis and hysteria, and the extraordinary efforts to confront their effects on mental life. How does...

The extraordinary story of how the human brain evolved… and is still evolving. We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in...

We’ve all been told that thinking rationally is the key to success. But at the cutting edge of science, researchers are discovering that feeling is every bit as important as thinking. You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one...

A Harvard-trained psychiatrist and mom of 3 gives parents and educators the tech habits children need to achieve their full potential--and a 6-step plan to put them into action. You may have picked up on some warning signs: The more your 9-year-old son plays video games, the more distracted and...

How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.

Many people claim they would rather be diagnosed with cancer than dementia or Alzheimer's. What they may not realize is that decreased or impaired brain function is not a foregone conclusion as we get older. Our own lifestyle choices and habits can have a significant impact - for good or ill - on our brains. And that means there's hope. Drawing from the latest medical research, Dr. Richard Furman helps listeners understand brain health and shows them how to make three powerful lifestyle changes that can help decrease the probability of developing dementia or Alzheimer's.

How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer? In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand.

Do you want to feel less anxious and more positive? Do you want to change the unhealthy habits that are destroying you? To improve your life, you need to understand the simple techniques to help you reprogram the brain easily. Neuroplasticity is a process that occurs inside the human brain that allows new brain cells to grow from new experiences, letting you transform yourself based on what you want. Then there is Emotionally Focused Therapy, a treatment for physical pain and emotional distress and will help you to rewire your mind with easy methods and restore balance to your body.

With schools becoming more competitive and technology becoming increasingly distracting, today's students face a minefield of obstacles to academic success. Doing well in school isn't just a matter of smarts or more studying: It takes good habits, practical tools - and a healthy brain. Change Your Brain, Change Your Grades draws on Dr. Amen's experience as a neuroscientist and psychiatrist as well as the latest brain science to help you study more effectively, learn faster, and stay focused so you can achieve your academic goals.

From the best-selling author of Einstein’s Dreams comes a rich, fascinating answer to the question, Can the scientifically inclined still hold space for spirituality? Gazing at the stars, falling in love, or listening to music, we sometimes feel a transcendent connection with a cosmic unity...

It took a brain surgeon who's spent a lifetime in the operating room experiencing the brain's union of form and function to write this book. Cerebral Entanglements, unlike most books on the brain, looks at the intimate and vital emotions in our lives, and shows as well, how neuroimaging studies can transform our understanding of crucial emotional or mental health concerns.

From a Forbes 30 Under 30 scientist comes a fascinating exploration into how the brain creates our conscious experiences—potentially revolutionizing neuroscience and the future of technology—transforming the very fabric of our society. Throughout history, two perspectives on the world have...