Neuroscience Brain

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

An internationally renowned neuroscientist, Dr. Wenk has been educating college and medical students about the brain and lecturing around the world for more than 40 years. With this essential book, he vividly demonstrates how a little knowledge about the foods and drugs we eat can teach us a lot about how our brain functions. The information is presented in an irreverent and non-judgmental manner, making it highly accessible to high school teenagers, inquisitive college students, and worried parents.

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

The Well-Tuned Brain is a call to action. Swept along by the cascading advances of today's technology, most of us take for granted that progress brings improvement. Despite spectacular material advance, however, the evidence grows that we are failing to create a sustainable future for humanity. We are out of tune with the planet that nurtures us.

Keeping students focused can be difficult in a world filled with distractions -- which is why a renowned educator created a scientific solution to one of every teacher's biggest problems. Why is it so hard to get students to pay attention? Conventional wisdom blames iPhones, insisting that...

In this guide, we’ll touch on those things, which lie at the heart of the definition and accomplishment of this term. We will also go over the best ways to work less hard but smarter. The Alfred Binet theories and Wechsler Adult Intelligence Scale will be discussed, as well as the success of highly intelligent people, personality traits, and lots more. In this short amount of time, you can learn more than you think.

In this neuroscience-based, faith-infused, and immensely practical guide, Dr. W. Lee Warren, a practicing neurosurgeon, trauma survivor, and award-winning writer, reveals how to take control of your own mental, emotional, and physical healing by reordering your mind to change your brain—resulting in a radically transformed life that is healthier, happier, and more hopeful.

Human behavior is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we tend to tilt our head to the right. Why is our behavior so lopsided and what does this teach us about our brains? How have humans always used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

A neuroscientist explores how trauma impacts the brain, especially for women—and how we can learn to heal ourselves Everyone experiences trauma. Whether a specific harrowing event or a series of stressful moments that culminate over time, trauma can echo and etch itself into our brain as we...

It took a brain surgeon who's spent a lifetime in the operating room experiencing the brain's union of form and function to write this book. Cerebral Entanglements, unlike most books on the brain, looks at the intimate and vital emotions in our lives, and shows as well, how neuroimaging studies can transform our understanding of crucial emotional or mental health concerns.

The brain is always evolving. The 21st Century Brain will describe those influences on brain and behavior that are unique to this century, as well as available preventive measures to mitigate some of these factors. This book is a quintessential study on how our brains are uniquely changing in the twenty-first century, as well as a guide to the personal and collective measures that can be taken to eliminate these factors or reduce their impact.

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.

This book will guide you as you come to learn about synesthesia, neurology, hypnotherapy, and the subconscious mind.

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

This audiobook narrated by Anand Jagatia tells the extraordinary story of a neural impulse and what it reveals about how our brains work.

With profound implications for our most foundational assumptions about gender, Gender Mosaic explains why there is no such thing as a male or female brain. For generations, we've been taught that women and men differ in profound and important ways. Women are more sensitive and emotional, whereas...

How do neurons turn into minds? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S. Gazzaniga puts the latest research in conversation with the history of human thinking about the mind, giving a big-picture view of what science has revealed about consciousness.

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve Jobs Who wouldn’t want a better memory? Dr. Scott Small has dedicated...

Narrated by the author, Diane Wilson shares her journey through random and sometimes humorous events of having an invisible illness, how her brain kept this injury even from herself, the loss of focus and sense of self, an obsession with day trading retirement funds, and the alternative therapies that helped heal her brain—a retreat with Thich Nhat Hanh, acupuncture, learning to sing, and, most centrally, neurofeedback.

In The Brain in Context, the bioethicist Jonathan D. Moreno and the neuroscientist Jay Schulkin provide an accessible and thought-provoking account of the evolution of neuroscience and the neuroscience of evolution. They emphasize that the brain is not an isolated organ - it extends into every part of the body and every aspect of human life. Understanding the brain requires studying the environmental, biological, chemical, genetic, and social factors that continue to shape it.