Neuroscience Brain

Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.

Called “the best kind of nonfiction” by Michael Connelly, this riveting new book combines true crime, brain science, and courtroom drama. In 1991, the police were called to East 72nd St. in Manhattan, where a woman's body had fallen from a twelfth-story window. The woman’s husband, Herbert...

INTERNATIONAL BESTSELLER "Being You is an exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text." —The Guardian Anil Seth's quest to understand the biological basis of conscious experience is one of the most exciting contributions to...

Named a best book of the year by The Guardian and The Telegraph Why do some people become radicalized? How do ideologies shape the human brain? And how can we unchain our minds from toxic dogmas? In The Ideological Brain, Leor Zmigrod reveals the deep connection between political beliefs and the...

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Richard O’Connor’s bestselling book Undoing Depression has become a touchstone in the field, helping thousands of therapists and patients overcome depressive patterns. In Rewire, O’Connor expands those ideas, showing how we actually have two brains—a conscious deliberate self and an automatic self that makes most of our decisions—and how we can train the latter to ignore distractions, withstand temptations, and interrupt reflexive, self-sabotaging responses.

“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.” —Daniel Pink, New York Times...

NEW YORK TIMES BESTSELLER A fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard-trained neuroscientist and bestselling author of Still Alice. “Using her expertise as a neuroscientist and her gifts as a...

"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn...

Today brain power is more important than ever. As technology gets faster and faster, our brains need to keep up. Luckily, the human brain has virtually infinite potential. You just need to tap into it. Brain Power, written by a master of the mental arts, will show you how to unleash the magnificent abilities that lie in your brain. You’ll learn exciting new techniques that will help you remember more, think more clearly and creatively, solve complex problems, read and study with speed and efficiency, and climb the ladder to success!

Read by the author. In Mind Over Explicit Matter, Dr. Trish Leigh offers a step-by-step program to end porn addiction and heal the brain. Dr. Leigh integrates the latest neuroscientific research with easy-to-use techniques and strategies to help conquer habits and change lives. Read by the...

One of our greatest philosophers and scientists of the mind asks, where does the self come from -- and how our selves can exist in the minds of others. Can thought arise out of matter? Can self, soul, consciousness, "I" arise out of mere matter? If it cannot, then how can you or I be here? I Am...

Elusive Cures sheds light on one of the most daunting challenges confronted by science while offering hope for revolutionary new treatments and cures for the brain.

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

Draws on peer-reviewed research in psychology and cognitive neuroscience, such as real-time brain imaging, to examine the effects of mystical states and magical practice Shows how being “in the zone,” as described by athletes and performers, is consistent with the ritualist’s state...

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Discover the new science behind warfare in Warhead, written and read by Dr .Nicholas Wright, leading neuroscientist and adviser to the Pentagon. Why did France lose to the Nazis, despite its defenders having more tanks, troops, and guns? How did we bring peace to Germany after World War Two? How...

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Discover more than 300 quick tips and exercises to help you optimize your mental performance and improve brain health. Everyone wants to be at their best mentally, and Brain Hacks provides you with more than 300 actionable tips and exercises you can use right away to help you achieve and...