Neuroscience Business

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence, and decide. Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy, and productive lives.

In leadership, you need to be able to play to your strengths and look toward overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self-analysis, it’s impossible to know what your strengths and limitations are.

Closing the sale. Asking for a raise. Nailing the big presentation. Of the 2,000 hours you work every year, your success or failure is determined in the couple of dozen crucial hours when you need to bring your absolute best. Will you? The last few minutes before a major challenge can be...

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Neuroscience research is producing an almost constant stream of new discoveries that are unlocking the secrets of how our brains work. For those of us directly involved in this research of the human brain, it is a very exciting time. However, very few people outside of the neuroscience community understand these discoveries well enough to take advantage of them or apply them to their own lives in a way that gets meaningful results

Fühlst du dich ausgelaugt, blockiert und ohne Energie? Stehst du mitten im Gegenwind des Lebens und suchst nach einem Weg zurück zu deiner inneren Stärke? Kraftvoll zurück ins Leben ist dein einfühlsamer Begleiter aus der mentalen Erschöpfung – ohne Druck, mit Mitgefühl und praktischen Schritten, die wirklich wirken.

A pioneering neuroscientist shows how the long-sought merger of brains with machines is about to become a paradigm-shifting reality. Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

The Art of Possible is about embracing life professionally and personally - immediately. From her experience as an executive coach at global power players, including Google, Accenture, Rio Tinto, and Barclays, to interviews with the elite in sport, using the latest in neuroscience, Kate shares the deliberate actions that will enable you to realise your potential faster and more effectively.

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

Uma viagem inédita ao cérebro, à mente e à forma como os pensamentos são construídos e levam à ação do ser humano, para o bem ou para o mal. Assim se pode definir “Neuromanagement – Cérebro e a gestão de pessoas e organizações” , surpreendente audiolivro do professor de neurociência Flávio Maneira. Ele tem passado os últimos anos fazendo palestras sobre o cérebro e como melhor usá-lo, inclusive para os negócios, no Brasil e no exterior.

It's commonly believed that intellect, memory, and problem-solving are decided at birth – the brain you start with is only capable of growing to a certain degree. The truth is, your brain adapts and evolves daily as life unfolds around you and it is exposed to new experiences and stimuli. When you read a book, your brain strengthens neural connections related to analytical thinking and language. The simple act of going for a walk requires the coordination of spatial awareness and movement, along with dozens of other processes.

In this groundbreaking work, Genius Spark, Rex Miller embarks on a transformative exploration, aimed not merely at uncovering innate talents but helping listners to master them. With a nuanced understanding of how both self-perception and raw ability shape our lives, this book peels away the layers that can dim our inner brilliance, facilitating a journey from sporadic flashes of excellence, to a luminous, enduring flame.

“Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.” —Douglas Rushkoff, author of Program or Be...

Why do so many beginners, both children and adults, fail to master chosen skills? The Elements of Skill was inspired by—and addresses—that question with a program based on proven techniques. The book, written by a renowned practitioner of the Alexander Technique, outlines an educational...

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.