Neuroscience Business

Wall Street Journal bestseller An eye-opening journey through the magical, yet surprisingly little-understood, human emotion that is wonder. From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet...

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and how these shared identities can inspire both personal change and social movements. If you're like most people, you probably believe that your identity is...

Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Would you like to improve your relationships and learn how to recognize the triggers behind your emotions? Would you like to learn how to manage your reaction to those emotions? Do you think it's time you start developing leadership skills? Then, this is an audiobook for you! Emotional Intelligence: Why it is Crucial for Success in Life and Business - 7 Simple Ways to Raise Your EQ, Make Friends with Your Emotions, and Improve Your Relationships explains how seven simple, daily practices can change the way you relate to others.

Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this “perception gap” to their advantage. “Get ready for this book to change how you see everything you see."—Adam Grant, New York Times bestselling author...

"With easygoing authority... [Fridland] offers context, and a welcoming spirit, to the many contentious realignments in our language."—The Wall Street Journal “Smart and funny—I loved it!" —Mignon Fogarty, author of New York Times bestseller Grammar Girl’s Quick and Dirty Tips for...

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

Developed by experienced professors and professionally narrated for easy listening, this course is a great way to explore the subject of neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical undergraduate course in neuroscience. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage - how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance.

In a world constantly shaped by persuasion, understanding why we say "yes" is no longer a luxury—it's a necessity. The Power of Persuasion takes you on a deep dive into the science, strategies, and ethics of influence, showing how persuasion shapes everything from the choices we make to the identities we build. From everyday decisions to high-stakes moments, this book reveals the invisible forces that drive human behaviour.

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Ever wondered why your partner needs constant reassurance… or why they seem to have such demanding needs? Maybe it's your own mind you want to get under the hood of… Why is it that you need reassurance in love, no matter how much you tell yourself you shouldn’t? The patterns we see recurring in our relationships are formed early on, and many of us move through life without ever figuring out where they come from…But if you’re doing this, you’re doing yourself a disservice. Personal growth and fulfillment is only possible when you understand who you are and why you act how you do.

The Art of Possible is about embracing life professionally and personally - immediately. From her experience as an executive coach at global power players, including Google, Accenture, Rio Tinto, and Barclays, to interviews with the elite in sport, using the latest in neuroscience, Kate shares the deliberate actions that will enable you to realise your potential faster and more effectively.

Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada's most important brain scientists.

The Success Code is a practical guide that gives you the tools you need to identify your ambitions, prioritise your well-being, revolutionise your learning and prepare for success. Including the latest coaching, neuroscience and cognitive psychology on learning and success, from executive success coach and social scientist Amanda Dewinter, The Success Code empowers listeners from every walk of life to set their own goals, invest time into shaping their future and make their own success a priority.

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...