Neuroscience Business

In a world constantly shaped by persuasion, understanding why we say "yes" is no longer a luxury—it's a necessity. The Power of Persuasion takes you on a deep dive into the science, strategies, and ethics of influence, showing how persuasion shapes everything from the choices we make to the identities we build. From everyday decisions to high-stakes moments, this book reveals the invisible forces that drive human behaviour.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Going well beyond the recycled, superficial tactics in most leadership books, Thrive by Design introduces you to the triggers of exemplary workplace behavior at a neurological level. Tapping into these triggers leads to increased productivity, well-being, accountability, and retention. As you apply the practical approaches and tools outlined in the book, you will see less absenteeism, corrosive gossip, employee drama, accidents, and quality shortfalls.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

The need for improved mental, physical and emotional wellbeing, and the ability to inspire a resilient mindset has never been greater. We were never designed to run in stress mode, and in a seemingly constant state of fight or flight. So, in those situations where we have little control over the sources of pressure, our only option is to influence the way in which we respond. Unashamedly Superhuman is a neuroscience-based peak performance training for anyone interested in reversing the impact of distraction and uncertainty.

The Art of Possible is about embracing life professionally and personally - immediately. From her experience as an executive coach at global power players, including Google, Accenture, Rio Tinto, and Barclays, to interviews with the elite in sport, using the latest in neuroscience, Kate shares the deliberate actions that will enable you to realise your potential faster and more effectively.

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

It's commonly believed that intellect, memory, and problem-solving are decided at birth – the brain you start with is only capable of growing to a certain degree. The truth is, your brain adapts and evolves daily as life unfolds around you and it is exposed to new experiences and stimuli. When you read a book, your brain strengthens neural connections related to analytical thinking and language. The simple act of going for a walk requires the coordination of spatial awareness and movement, along with dozens of other processes.

In this groundbreaking work, Genius Spark, Rex Miller embarks on a transformative exploration, aimed not merely at uncovering innate talents but helping listners to master them. With a nuanced understanding of how both self-perception and raw ability shape our lives, this book peels away the layers that can dim our inner brilliance, facilitating a journey from sporadic flashes of excellence, to a luminous, enduring flame.

The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence, and decide. Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy, and productive lives.

We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

Uma viagem inédita ao cérebro, à mente e à forma como os pensamentos são construídos e levam à ação do ser humano, para o bem ou para o mal. Assim se pode definir “Neuromanagement – Cérebro e a gestão de pessoas e organizações” , surpreendente audiolivro do professor de neurociência Flávio Maneira. Ele tem passado os últimos anos fazendo palestras sobre o cérebro e como melhor usá-lo, inclusive para os negócios, no Brasil e no exterior.

We make thousands of decisions every day. In fact, research suggests that an adult brain makes on average about 35,000 remotely conscious decisions on a daily basis. When we were younger, choices were most likely simple. As we get older, our level of responsibility increases, and so does the number of choices that we are faced with on a daily basis. With ever-increasing choices and responsibilities, at least our decision-making process stays the same, right? In actuality, our decision-making process is broken.

Leadership coach Susan Drumm unveils a groundbreaking process that outlines how our childhood wounds influence our ability to lead others and how music can heal those wounds. Maybe you’re having a hard time retaining or engaging your people. Or perhaps you’re feeling burnout or that you can’t delegate or trust your team to deliver. These problems and other leadership challenges can be addressed by shifting how you show up as a leader, and music is the catalyst.

Dealing with constant financial anxiety and career insecurity can be overwhelming for anyone, but especially for women struggling to keep food on the table. Merry McNutt leans on her diverse experience as an entrepreneur and founder of a global nonprofit to share a fun, eleven-step roadmap that guides women to identify their passion, lean into a career based on that passion, and let go of limiting beliefs that often stand in the way of success.