Neuroscience Business

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...

#1 NEW YORK TIMES BESTSELLER Arianna Huffington’s impassioned and compelling case for the need to redefine what it means to be successful in today’s world—now in a 10th anniversary edition featuring a new preface “A captivating look at what it takes to live a more meaningful...

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

In a world constantly shaped by persuasion, understanding why we say "yes" is no longer a luxury—it's a necessity. The Power of Persuasion takes you on a deep dive into the science, strategies, and ethics of influence, showing how persuasion shapes everything from the choices we make to the identities we build. From everyday decisions to high-stakes moments, this book reveals the invisible forces that drive human behaviour.

Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

"With easygoing authority... [Fridland] offers context, and a welcoming spirit, to the many contentious realignments in our language."—The Wall Street Journal “Smart and funny—I loved it!" —Mignon Fogarty, author of New York Times bestseller Grammar Girl’s Quick and Dirty Tips for...

Explore the science behind one of television’s greatest series. Star Trek shaped and defined the science-fiction genre for generations of television viewers and writers, and now readers can learn more about the science presented on the show. What’s it like traveling at warp speed? What are...

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage - how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Would you like to improve your relationships and learn how to recognize the triggers behind your emotions? Would you like to learn how to manage your reaction to those emotions? Do you think it's time you start developing leadership skills? Then, this is an audiobook for you! Emotional Intelligence: Why it is Crucial for Success in Life and Business - 7 Simple Ways to Raise Your EQ, Make Friends with Your Emotions, and Improve Your Relationships explains how seven simple, daily practices can change the way you relate to others.

Developed by experienced professors and professionally narrated for easy listening, this course is a great way to explore the subject of neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical undergraduate course in neuroscience. The material is accurate, up-to-date, and broken down into bite-sized chapters.

The need for improved mental, physical and emotional wellbeing, and the ability to inspire a resilient mindset has never been greater. We were never designed to run in stress mode, and in a seemingly constant state of fight or flight. So, in those situations where we have little control over the sources of pressure, our only option is to influence the way in which we respond. Unashamedly Superhuman is a neuroscience-based peak performance training for anyone interested in reversing the impact of distraction and uncertainty.

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this “perception gap” to their advantage. “Get ready for this book to change how you see everything you see."—Adam Grant, New York Times bestselling author...

Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada's most important brain scientists.

Can two particles become inextricably linked, so that a change in one is instantly reflected in its counterpart, even if a universe separates them? Albert Einstein's work suggested it was possible, but it was too bizarre, and too contrary to how we then understood space and time, for him to...

A New York Times Bestseller A groundbreaking new view of human psychology that shows how eight key traits of human behavior—long perceived as liabilities—can be important hidden strengths. What if the inattentiveness that makes school or work a challenge holds the secret to your future as an...