New Business

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

In this accessible guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process, and get your new franchise off the ground.

Managing people is one of the most demanding yet career-enhancing and rewarding skills you can have. Skills for New Managers provides you with everything you need to excel as a manager from day one. From hiring productive employees to developing mentoring, leadership, and coaching skills, this fast-paced, easy-to-understand guide is your blueprint for managing your staff to success.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

The common missing element in leaders and leadership is bravery. Small Brave Moves: Learn Why Little Acts of Bravery Are the Key to Life-Changing Leadership explores the intersection of bravery and leadership. Listeners will discover how small brave moves made often will compound over time creating a competitive advantage, both in life and in business. With this foundation of bravery, leaders can then intentionally craft a thriving culture of bravery for themselves and others.

There’s no shortage of negotiation books that advise you to “get to yes,” urge you to “never split the difference,” and tell you to “ask for more.” But one-size-fits-all tactics don't work in our complex, multifaceted, multicultural world—because they overlook the unpredictable role bias plays in most negotiations. Luckily, the one constant you can count on in every negotiation is yourself...and when you learn to leverage who you are to your advantage, you can win every time.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

For over twenty years, Alan Henry has written about using technology and productivity techniques to work and live better for publications such as Lifehacker, The New York Times, and Wired. But he found that as a Black man he didn’t have access to some of the more powerful ways to hack your job—like only checking email once a day or blocking out time on your calendar to do deep work.

Are you looking to tap into the thriving renewable energy sector by offering essential maintenance services? 'How to Start a Solar Panel Cleaning Business' provides the necessary insights and guidelines to successfully launch, manage, and scale a solar panel cleaning business. This guide covers everything from understanding the importance of maintaining solar panel efficiency to developing effective marketing strategies and ensuring compliance with industry regulations.

There is a massive recalibration taking place around how work fits into peoples’ lives. Winning the new war for talent requires a more humane employee experience, one that meets the needs and values of a changed workforce. Get this wrong, and the future of your organization is in jeopardy. Get this right, and you create an astounding competitive advantage around hiring and retention, while reaping all the benefits and business results that dedicated employees generate.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

A new way of understanding language provides a powerful new foundation and a new set of tools for designing and re-designing your life, at home and at work, and everywhere in between. This is especially relevant for everyone seeking meaningful change in their lives, as well as those for whom building and maintaining mutually-beneficial relationships is important. And it's particularly useful for leaders, managers, salespeople and anyone else who "gets paid to have effective conversations"!

Suze Orman, the woman millions of Americans have turned to for financial advice, says it’s time for a serious reconsideration of the American Dream - what promise it still holds, what aspects are in need of revision, and how it must be refashioned to fit our lives so that we can once again have faith that our hard work will pay off and that a secure and hopeful future is within our reach. In nine electrifying chapters, Orman delivers a master class on personal finance for this pivotal moment in time and addresses every aspect of the American Dream.

New York Times best-selling author Keith Ferrazzi offers a bold new vision for what the organization of the future looks like - digital, distributed, inclusive, resilient, empathic - and the emerging best leadership practices that will redefine success in the ever-evolving world of work. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who have redefined their strategies, business models, organizational systems, and even their cultures, this book documents the workplace innovations.

Do you want to make money on your own by letting your creative side shine? If you want to make beautiful balloon garlands and learn the ins and outs of the business, then this book is for you! Here’s the deal: You may love the idea of starting your own balloon business, but you have no idea where to get started. Fortunately, this book will give you the road map you need to build a balloon business that you will love, and the best part is that you can start this business from the comfort of your own home.