New Business

“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The...

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

Best-selling author and intuitive reader shares her essential guide to "reading" people, places, and situations for better clarity, peace, and success. "After reading for people for a few years, it became important to me not to just read for others, but to teach them how to do it for themselves...

A Gallup study found that 50 percent of resigning employees did so "to get away from their manager". The ones who don't quit become disengaged, creating a negative work environment costing US companies billions in lost productivity, each year. Leaders in the 21st century need to understand that technical skills are not enough to be an effective manager. They need to able to demonstrate tactical empathy to create a more productive environment.

Becoming a CEO is a high-stakes moment, whether it's your first, second, or third time in the seat. What you say and how you act in your early days as CEO sets the tone for how you'll be perceived for years to come. Yet, until now, few CEOs have shared their stories on what worked, what didn't, and what they wish they'd done differently. In The New CEO, Dr. Ty Wiggins, an experienced leadership advisor specializing in CEO transitions, explains how to land well as a new CEO, accelerate your impact, and unlock the most affirming experience of your career.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life—finding the things that matter and daring to create a life to make them happen. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live.

In an incredibly male-dominated world, it’s crucial - now more than ever - to develop the necessary skills to become an effective leader and start demanding what you deserve. All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.

The instant New York Times bestseller! “Emily Oster dives into the data on parenting issues, cuts through the clutter, and gives families the bottom line to help them make better decisions.” –Good Morning America “A targeted mini-MBA program designed to help moms and dads establish best...

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Conklin’s audiobook is an interesting and informal discussion with the listener about the five principles of human performance; principle by principle, section by section. These five theories about how humans perform in organizations are principles, the building blocks of human performance, through which we have established a new way to think about safety and reliability in our worlds...and changing the way we think about work is a vital step toward improvement.

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

NATIONAL BESTSELLER Bestselling economist Jeff Rubin warns that the shock inflation of 2021 is the front of a perfect storm of war, supply-chain disruption, geopolitical realignment, domestic upheaval, and energy scarcity that will change everything. During the pandemic, government deficits...

Is the key to a powerful future lying dormant within the corridors of your mind? Unearth the age-old principles of healing and manifestation, now corroborated by the modern science of the 21st century, in our enthralling master course, The Mastery of Personal Transformation: Unleashing Your Inner Potential. Embark on an exhilarating voyage into the heart of personal transformation with this exhaustive course.

Wall Street Journal Bestseller “Jesse Mecham has achieved the impossible: a book on budgeting that is fascinating, entertaining, and practical. Read this book, follow his advice, then watch your bank account grow and your financial worries fade.” —Josh Kaufman, bestselling author of The...

What does it take to go from good to great? Step up at work, in sports, and at home with this “transfixing book on how to sustain peak performance and avoid burnout” (Adam Grant). A few common principles drive performance, regardless of the field or the task at hand. Whether someone is...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...