New Business

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

An insider look at the Large Language Models (LLMs) that are revolutionizing our relationship to technology, exploring their surprising history, what they can and should do for us today, and where they will go in the future—from an AI pioneer and neuroscientist In this accessible, up-to-date...

Are you passionate about sewing and alterations? How to Start a Home-Based Alterations and Tailoring Business is your essential guide to turning your passion into a profitable home-based venture.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

Lead Better. Grow Faster. Build a Team That Wins. Are you stuck in the daily grind, feeling like you're dragging your team uphill? You're not alone. After running a business for over 20 years, often the hard way, I realized that I had been missing critical leadership principles that could have saved time, stress, and money. This book is the guide I wish I had from day one. In The Lean Leadership Action Guide, you'll learn ten proven principles to help you become the kind of leader who inspires action, drives real improvement, and builds a team that wants to follow you.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.

Si vous avez déjà lu des livres sur le management, vous avez certainement remarqué qu'ils se classent presque toujours en deux catégories : les pavés mortellement ennuyeux et les ramassis de platitudes recyclées derrière un jargon subtil... Le Management pour les Nuls est vraiment différent. La pratique du management y est présentée de façon vivante, drôle et pertinente : des principes fondamentaux du management aux réflexes à adopter en cas de crise en passant par la capacité à déléguer comme à valoriser ses collaborateurs, découvrez toutes les bonnes pratiques du manager d'aujourd'hui.

Unlock your potential and transform your expertise into a thriving online business with "Online Course Mastery: The Ultimate Guide to Creating and Marketing Profitable Online Courses." This indispensable resource is crafted for educators, innovators, and anyone eager to share their unique skills with the world.

Em A lógica do Cisne Negro, Taleb demonstrou que acontecimentos altamente improváveis e imprevisíveis dominam a nossa existência. Em Antifrágil, o autor confere um novo conceito à incerteza, tornando-a desejável e até mesmo necessária. Assim como ficamos fisicamente mais fortes quando submetidos à tensão, muitas coisas se beneficiam do estresse, da desordem e da volatilidade. O que Taleb identificou e chama de antifrágil não só tira proveito do caos, como precisa dele para sobreviver e florescer. O antifrágil está além do resiliente e do robusto.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently. So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention.

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Rapid change defines the world around us, requiring a more effective type of organization. New discoveries change our understanding of how the world works, and Margaret J. Wheatley shows us how the “new science” can lead to a powerful new view of the business world. Our world has become nonlinear and filled with constant transition, and this new understanding can be applied to the way we organize work, people, and our lives. Wheatley invites us to transform our way of thinking and adapt ourselves—and our companies—to the 21st century by offering a new way of thinking.

Do you prefer to have technology explained in layman’s terms and combined with actionable insights? Are you constantly seeking ways to improve your business, expand your customer base, and grow? Entrepreneurs to multinational corporations are racing to integrate ChatGPT into their businesses, so you are right in wanting to seize this opportunity.

After speaking to companies such as Merck, Land O'Lakes, and Cargill, and 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

The author of the Wall Street Journal bestseller Ultralearning explores why it’s so difficult for people to learn new skills, arguing that three factors must be met to make advancement possible, and offering 12 maxims to improve the way we learn. Life revolves around learning—in school, at...

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

Master the Mind of a Warrior with the Timeless Wisdom of Japan’s Greatest Swordsman. A groundbreaking modern edition of Miyamoto Musashi’s legendary text—clear, complete, and designed for the modern listener. The Book of Five Rings is far more than a manual on swordsmanship. Written in 1645 by undefeated duelist and strategist Miyamoto Musashi, it is a profound exploration of discipline, timing, leadership, and the warrior’s path. Whether you're navigating personal challenges, leading a team, or seeking deeper clarity in life, Musashi’s philosophy offers tools to sharpen both mind and spirit.