New Business

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

If you’re intrigued by affiliate marketing but unsure how or where to start, this book is the perfect launchpad. It speaks directly to those who are curious but overwhelmed, excited but uncertain, and ready to make a change—but need a clear roadmap to follow. What sets this book apart is how it demystifies the affiliate marketing process. You won’t get lost in jargon or tech-heavy talk. Instead, you’ll find a well-organized, step-by-step playbook filled with real strategies that work.

Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and succeed? This indispensable new book lays out a pragmatic action plan blending rich stories, new empirical research, and loads of practical advice to help companies thrive by collaborating more effectively.

This program is read by the author. A darkly comic memoir about being a working creative person in a world that is growing ever more dysfunctional, by acclaimed New Yorker cartoonist and television writer Bruce Eric Kaplan In January 2022, Bruce Eric Kaplan found himself confused and upset by...

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

The moment you've been working for all your life may happen today. The outcome of the game is on your shoulders. So ask yourself: Is my career a runaway success? Am I a champion to my family? Am I excited to get up every morning and start another day in my own shoes? Winners can honestly answer each question "yes". Being a winner is an attitude, a way of life, a self-concept.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk, and closing more deals in no time!

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

A raw and inspiring how-to guide that will help you recommit to your life, find your drive, and take action to stay bold, honest, and accountable for lasting happiness. “If it’s time to make a bold and courageous shift in your life, Stop Living on Autopilot is the guide you need...

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

Your new leadership role begins the moment you accept the offer, the deal is done, or the re-organization is announced. The New Leader's 100-Day Action Plan gives you a concrete framework for successful leadership and a clear roadmap to the critical first 100 days.

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Este libro es para cualquiera que sienta la necesidad de reinventarse, de volver a participar o de mantener la curiosidad en un panorama que se transforma rápidamente. Ya sea que sea un jubilado que busca ingresos complementarios, un aprendiz de por vida hambriento de un nuevo desafío o alguien decidido a no quedarse atrás por la ola digital, estas páginas son para usted. Encontrará métodos prácticos y procesables, la mayoría de los cuales solo requieren su tiempo y creatividad, y descubrirá cómo la inteligencia artificial puede ser tanto un motor como un socio en sus nuevas empresas.

The new paradigm for investing and building wealth in the twenty-first century. The Future for Investors reveals new strategies that take advantage of the dramatic changes and opportunities that will appear in world markets. Jeremy Siegel, one of the world’s top investing experts, has taken a...

The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Are you curious about artificial intelligence but unsure how to turn that curiosity into cash? AI Novice to AI Entrepreneur is your ultimate guide to launching and scaling a profitable AI-powered business—no tech degree required. Packed with step-by-step frameworks, real-world examples, and mindset mastery tips, this guide transforms AI overwhelm into entrepreneurial clarity. You’ll learn how to think like a strategist, act like a CEO, and earn like a digital mogul.

Remember the '70s? Way back then, IT was a mainframe that sat in some room and only a few people had a key. Flash forward a decade, and IT was a limited set of systems irrelevant to the vast majority of employees and customers. But today, all of the sudden, technology belongs to everyone. Because of the suddenness of this revolution in technology adoption, most IT organizations have not had enough time to evolve into a "comfortable integration" with the rest of the company.