New Business

New discoveries in biology and the neurosciences are revealing how the structure of language-the words we think and speak-can actually change the way the neurons in our brains and hearts connect. But our ancestors understood this connection intuitively, thousands of years ago. They created...

“This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.”...

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

For over 500 years, The Prince by Niccolò Machiavelli has been one of the most influential—and controversial—works ever written on leadership, politics, and human nature. This Complete Edition brings Machiavelli’s insights to today’s listener with a faithful line-by-line modernization that keeps the original tone, structure, and message fully intact. Designed to be both accessible and authentic, this edition allows modern listeners to engage directly with Machiavelli’s ideas—without the barriers of outdated language or dense phrasing.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently. So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention.

What does it take to go from good to great? Step up at work, in sports, and at home with this “transfixing book on how to sustain peak performance and avoid burnout” (Adam Grant). A few common principles drive performance, regardless of the field or the task at hand. Whether someone is...

Are you tired of wondering if your photography hobby could ever actually pay the bills? It can. And this book shows you how to make it happen—step by step. Whether you’ve got a DSLR or just your smartphone, this guide gives you the tools, strategies, and confidence to start your journey to success.

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

Are you a creative individual with a passion for designing websites, looking to turn your skills into a thriving business? 'How To Start A Web Design Business' is your essential guide to building a successful web design firm from scratch. Geared towards both beginners and experienced designers seeking to expand, this book covers every aspect of launching, managing, and growing a web design business.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

Named a Most Anticipated Book of 2026 by The New York Times and The Washington Post "Read this book to understand human nature." (Preet Bharara) "An amazing story, well told.” (Anderson Cooper) "A masterful telling." (Dahlia Lithwick) From CNN legal analyst Elliot Williams, a...

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The days of the traditional Social Media Marketing Agency (SMMA) are fading. The new wave is here: the AI Automation Agency (AAA). Businesses are desperate to cut costs and automate workflows, but they don't know how. That is where you come in. You don't need to be a coding genius or a Python developer to build a six-figure agency. You just need the right blueprint to connect the tools that already exist. In this comprehensive guide, you will discover the exact roadmap to launching, scaling, and automating your own agency from scratch.

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Solution focused brief therapy (SFBT) is a therapeutic approach that focuses on the client's hoped-for future instead of their ongoing problems. Elliott E. Connie and Adam S. Froerer are the founders of The Solution Focused Universe and are two of the most respected and innovative experts in...

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.