New Business

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Rapid change defines the world around us, requiring a more effective type of organization. New discoveries change our understanding of how the world works, and Margaret J. Wheatley shows us how the “new science” can lead to a powerful new view of the business world. Our world has become nonlinear and filled with constant transition, and this new understanding can be applied to the way we organize work, people, and our lives. Wheatley invites us to transform our way of thinking and adapt ourselves—and our companies—to the 21st century by offering a new way of thinking.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today’s most collaborative teams—so any organization can operate at peak performance. A massive shift is taking place in the business world. In today’s...

Looking to build a profitable online business with low startup costs, zero inventory, and unlimited creative potential? How to Start a T-Shirt Business: The Ultimate Guide to Print-on-Demand Profits is your complete step-by-step guide to launching a successful t-shirt brand using the power of print-on-demand platforms.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.

The real tools for career success and work satisfaction for anyone feeling undermined or marginalized at their job, from a productivity expert and editor at Wired. “Alan Henry doesn’t just illuminate the invisible barriers that often stand in the way of success—he shines a light on...

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer...

The Subscription Playbook shows listeners how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business.

THE WILD INSIDE STORY OF CRYPTO'S GET-RICH-QUICK UNDERBELLY Nat Eliason had six months to make as much money as possible before his first child was born. So, he turned to where countless others did in 2021: Crypto. Within a year, he'd made millions writing code holding hundreds of millions of...

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Radical Tarot meets the tarot in a space of evolution, deconstruction, and creation, using the historical and common meanings of the cards as a launchpad for digging into limiting beliefs and societal conditioning and unlocking the personal truths beneath. The Fool's Journey is re-envisioned as...

New in paperback (originally published as The Comfort Zone). What would it take for you to really love your life? To feel genuinely happy, positive, and fulfilled? The answer may be simpler than you think. "This book will change the way you think about growth and comfort forever!" — Lewis...

Starting Your Own Ironing and Laundry Service by VentureNest Books is a comprehensive guide designed for anyone eager to turn their laundry skills into a profitable business. The book outlines essential steps for launching and managing a successful ironing and laundry service, making it suitable for both beginners and experienced entrepreneurs. The authors provide practical advice on identifying your target market, setting competitive pricing, and optimizing workflows.

The accumulated wisdom of the most celebrated motivational writers of all time is distilled into one brief playbook for unlocking the prosperity-power of your mind. Why Not You? This is the guiding question of How to Be Rich. To answer it, this compact book gleans must-read passages, powerful...

“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our...