New Career

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

What if starting a conversation with your body could be the beginning of the best friendship you've ever had? It will give you the tools for a totally different paradigm when it comes to healing, change and transformation for you, the bodies around you and your clients. In this book you will: Discover how to have communion with your body and enjoy the gift it can be; Stop draining yourself by giving up the need to heal others; Realize the body transformation that is possible from choice and awareness.

A Gallup study found that 50 percent of resigning employees did so "to get away from their manager". The ones who don't quit become disengaged, creating a negative work environment costing US companies billions in lost productivity, each year. Leaders in the 21st century need to understand that technical skills are not enough to be an effective manager. They need to able to demonstrate tactical empathy to create a more productive environment.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Em A lógica do Cisne Negro, Taleb demonstrou que acontecimentos altamente improváveis e imprevisíveis dominam a nossa existência. Em Antifrágil, o autor confere um novo conceito à incerteza, tornando-a desejável e até mesmo necessária. Assim como ficamos fisicamente mais fortes quando submetidos à tensão, muitas coisas se beneficiam do estresse, da desordem e da volatilidade. O que Taleb identificou e chama de antifrágil não só tira proveito do caos, como precisa dele para sobreviver e florescer. O antifrágil está além do resiliente e do robusto.

Want to learn how to start a bakery business and turn your passion for baking into a profitable full-time income? Start Your Own Bakery: Proven Strategies to Build a Thriving and Profitable Baking Business is your all-in-one guide for launching, growing, and succeeding in the competitive world of baking entrepreneurship. Whether you're opening a storefront bakery, building a home-based baking business, or selling baked goods online, this audiobook provides proven strategies to help you succeed.

Filled with practical advice and lessons, and backed by extensive research by Gentry and others, this book lays out the art, science, and practice behind learning and leading as a first time manager. Through first-hand accounts, stories, and other examples drawn from the experiences of first-time managers - including Gentry's own story of recently become a first-time manager himself - the book's practical, actionable content helps readers flip the old script, and write and live their new script.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.

Master the Mind of a Warrior with the Timeless Wisdom of Japan’s Greatest Swordsman. A groundbreaking modern edition of Miyamoto Musashi’s legendary text—clear, complete, and designed for the modern listener. The Book of Five Rings is far more than a manual on swordsmanship. Written in 1645 by undefeated duelist and strategist Miyamoto Musashi, it is a profound exploration of discipline, timing, leadership, and the warrior’s path. Whether you're navigating personal challenges, leading a team, or seeking deeper clarity in life, Musashi’s philosophy offers tools to sharpen both mind and spirit.

Your new leadership role begins the moment you accept the offer, the deal is done, or the re-organization is announced. The New Leader's 100-Day Action Plan gives you a concrete framework for successful leadership and a clear roadmap to the critical first 100 days.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

The phenomenal #1 bestseller—on the New York Times bestseller list for an extraordinary SIX YEARS—Dr. Atkins’ New Diet Revolution is still the safest, easiest, most effective weight-loss program available! You’ve tried all the rest—from the Beverly Hills Diet to the South Beach...

In your career, there is one transition that stands out as the most crucial - going from individual contributor to competent manager. New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to strike the right balance between delegation and control. Many fail to make the transition successfully. In this timeless, indispensable book, Harvard Business School professor and leadership guru Linda Hill traces the experiences of 19 new managers over the course of their first year in the role.

The old economy is shattered and gone forever. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.

In How to Plot a Payback, bestselling author Melissa Ferguson shines a spotlight on a screenwriter who just landed his dream job and the star of the show who just happens to be his arch nemesis. In this enemies-to-lovers rom-com, real life proves to be just as dramatic as on screen, perfect for...

From Vision to Opening Day: How to Start a Restaurant Business and Thrive in the Competitive World of Hospitality by VentureNest Books is a comprehensive guide designed for aspiring restaurateurs, offering practical insights to navigate the complexities of starting a restaurant. This book addresses the common hurdles faced when launching a restaurant, including developing a unique concept, financial management, legal requirements, and effective marketing strategies.

In this accessible guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process, and get your new franchise off the ground.