New Science

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

In the past the elders had encyclopaedic memories. They could name all the animals and plants across the landscape and the stars in the sky, too. Yet most of us struggle to memorise more than a short poem. Using traditional Aboriginal Australian songlines as the key, Lynne Kelly has identified the powerful memory technique used by indigenous people around the world.

Devereau Webb is in uncharted territory. He thought he knew what he was doing when he chose to enter London's supernatural society, but he's quickly discovering that his new status isn't welcome to everyone. He's lived through hard times before, and he's no stranger to the murky underworld of city life. But when he comes across a young werewolf girl who's not only been illegally turned but who has also committed two brutal murders, he will discover just how difficult life can be for supernaturals - and also how far his own predatory powers extend.

Harness the power of vagus nerve (VN) function and heart rate variability (HRV) in the long-awaited follow-up to bestseller Activate Your Vagus Nerve by Dr. Navaz Habib. This book goes beyond activation alone to explore stressors, measurement techniques, and practical protocols to create a roadmap to a healthier, happier life.

Having survived the first wave of invading players, Oren now seeks to strengthen his clan. With the Breeder's Den destroyed and most of Goblin's Gorge's resources devoted to rebuilding, his best hope lies in creating an army of golems. But for that, he needs Viridium, a rare metal that can only be obtained from hobgoblin towns, where Oren and his clan of goblins are viewed as nothing more than potential slaves.

From sorcerous bridges that link worlds to the simple traditions of country folk; from the mysterious natures of twins to the dangerous powers of obligation and contract. Laden with perils for both the adventurous and the unsuspecting, magic is ultimately a contradiction: endlessly powerful but never without consequence, and rigidly defined by rules of its own making. Award-winning Jonathan Strahan brings together some of the most exciting and popular writers working in fantasy today to dig into that contradiction.

The principles of the French Revolution remain the only possible basis for a just society - even if, after more than 200 years, they are more contested than ever before. In A New World Begins, Jeremy D. Popkin offers a riveting account of the revolution that puts the listener in the thick of the debates and the violence that led to the overthrow of the monarchy and the establishment of a new society.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

In 1908, near Folsom, New Mexico, a cowboy discovered the remains of a herd of extinct giant bison. By examining flint points embedded in the bones, archeologists later determined that a band of humans had killed and butchered the animals 12,450 years ago. This discovery vastly expanded America's known human history but also revealed the long-standing danger Homo sapiens presented to the continent's evolutionary richness. Distinguished scholar Dan Flores's ambitious history chronicles the epoch in which humans and animals have coexisted in the "wild new world" of North America.

What accounts for the remarkable ability to get inside another person's head - to know what they're thinking and feeling? "Mind reading" is the very heart of what it means to be human, creating a bridge between self and others that is fundamental to the development of culture and society. But until recently, scientists didn't understand what in the brain makes it possible. This has all changed in the last decade.

The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. In The Signs, Dr. Tara Swart reveals how your brain is capable of more than you realize. Through the process of neuroplasticity, it is possible to expand your awareness and train your brain to see important signs that you might otherwise miss.

To save her mother's life, Clary must travel to the City of Glass, the ancestral home of the Shadowhunters - never mind that entering the city without permission is against the Law, and breaking the Law could mean death. To make things worse, she learns that Jace does not want her there, and Simon has been thrown in prison by the Shadowhunters, who are deeply suspicious of a vampire who can withstand sunlight.

How do some people avoid the slowing down, deteriorating, and weakening that plagues many of their peers decades earlier? Are they just lucky? Or do they know something the rest of us don’t? Is it possible to grow older without getting sicker? What if you could look and feel 50 through your 80s and 90s? Founder of the Institute for Aging Research at the Albert Einstein College of Medicine and one of the leading pioneers of longevity research, Dr. Nir Barzilai’s life’s work is tackling the challenges of aging to delay and prevent the onset of all age-related diseases.

The Games are drawing nearer. To ensure the prosperity of the new Earth, Dale must also ensure that the world itself is ready. As the races begin to come together, new conflicts and fellowships arise. Some meet in the name of peace and explanation, while others meet on the field of war. For the being that presides over all, how will Dale handle this?

Hex Life: Wicked New Tales of Witchery will take the classic tropes of tales of witchcraft and infuse them with fresh, feminist perspective and present-day concerns - even if they're set in the past. These witches might be monstrous, or they might be heroes, depending on their own definitions. Even the kind hostess with the candy cottage thought of herself as the hero of her own story. After all, a woman's gotta eat.

Cheyenne's passed her Drow Trials, but there's one more step to claim her legacy. The secret contained in the heart of Ambar'ogúl and a coin placed on the Crown's altar. But not without her father's help. Will L'zar Verdys risk everything for the daughter he just met and the throne he never wanted?

The wild cats of the forest have lived in peace and harmony for many moons - but now, strange messages from their warrior ancestors speak of terrifying new prophecies and a mysterious danger. Brambleclaw, a warrior of ThunderClan, may be the cat with the fate of the forest in his paws. Now, he will need all the courage and strength of the greatest warriors to save the Clans.

Seldom does a book have the impact of Michelle Alexander’s The New Jim Crow. Since it was first published in 2010, it has been cited in judicial decisions and has been adopted in campus-wide and community-wide reads; it helped inspire the creation of the Marshall Project and the new $100 million Art for Justice Fund; it has been the winner of numerous prizes, including the prestigious NAACP Image Award; and it has spent nearly 250 weeks on the New York Times best seller list.

Leading a cultural revolution driven by identity politics and so-called 'social justice', the new puritanism movement is best understood as a religion - one that makes grand claims to moral purity and tolerates no dissent. In The New Puritans, Andrew Doyle powerfully examines the underlying belief-systems of this ideology and how it has risen so rapidly to dominate all major political, cultural and corporate institutions. He reasons that, to move forward, we need to understand where these New Puritans came from and what they hope to achieve.

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.