Ocean Management

Your company's success doesn't start with "why" — it starts with "what." In today's overcrowded markets, the difference between leading and following comes down to how clearly you can stake out your territory. "Start With What" challenges the conventional wisdom that purpose must come first. Through detailed analysis of market leaders like Salesforce, Tesla, and Peloton, this book reveals how the most successful companies begin with crystal-clear market definition before building their inspirational "why.

If you envision financial freedom in your future but can't escape the swirling black hole of economic confusion, remain calm… The blueprints for your escape pod have been drawn up. Are you a young adult teetering on the precipice of financial responsibility and independence, and you have no clue where to start? You are not alone. Here's the unfortunate truth: our education system doesn’t always equip us with the skills to navigate personal finance confidently. This lack of financial education often results in unnecessary debt, stress, and confusion.

Imagínese que navega en alta mar, el horizonte es vasto e incierto, las olas imprevisibles... bienvenido al océano de la agilidad. En este mundo, la agilidad es más que un concepto: es el arte de sobrevivir y prosperar. "Perdidos en el océano de la agilidad", de René Schröder, es su herramienta de navegación por las procelosas aguas del mundo empresarial moderno.