Performance Marketing

In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

This must-have book contains the most up-to-date strategies for sales executives; offers compelling real-world examples; includes the ideas and tools that can be put into action immediately; and reinforces the immediate application and learning with assessments, exercises, and a professional toolbox.

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry.

Hey, Sales Manager, feeling overworked, overwhelmed, and underappreciated? You're not the first. The Happy Sales Manager is your guidebook to becoming the BEST Sales Manager you can be, minus the unnecessary stress and frustration.

A sales career can be the route to the good life, or a sentence to a life of frustration. It all depends on the way someone thinks and performs as a salesperson. This book will give you the techniques, skills, and knowledge needed to make you a super achiever.

THIS ISN’T A BOOK ON SALES. IT’S A BOOK FOR SALESPEOPLE. It’s a book for achievement-driven sales professionals seeking to thrive in their careers while maintaining fulfillment and purpose in their lives. In fact, this is THE book for those who want to feel their hearts on fire—and sell that way, too. Whether it’s your best year or your worst, we all face the same challenge—there’s always going to be a next year. Sales is hard.

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

If you are a talented and ethically grounded sales professional, the most effective way for your customers to get what they want is to do what you tell them to do. Stop “asking for the sale,” and start recommending it. The Sales Upgrade will immerse you in an experiential sales methodology which will allow you to connect on a human level, create value outside of your products and services, and master the many facets of consultative selling.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Driven by a fascination with human behavior, psychology, sales, and a desire to enhance workplace dynamics, Steve Peters explored the intricate relationship between emotional intelligence and sales performance. Through this exploration, Steve aims to provide listeners with a nuanced understanding of how emotional intelligence can catalyze enhanced performance and interpersonal effectiveness in the modern work environment.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

High performance in the sales arena is a matter of strategy and discipline. Top sales people are those who have disciplined themselves to do what others aren't willing to do, or don't know how to do. In this high-powered, fast-paced program, you'll get a blueprint for success that is certain to take your sales results to the next level.

We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection. Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?" One thing is for sure: This speed of life has taken a toll on our basic use of good manners and etiquette. Nowhere is this more apparent than in the decline of professional business communications.

Simon Lightfield uses his years of experience as a sales coach and life coach to help you unearth your true potential for sales success. This book builds upon the true driving forces in sales that makes sales success an inevitability. With a focus on the way modern principles and techniques differ from past trends, Sales Greatness provides you with invaluable insights into the best ways you can maximize your sales.

本書は、新人マネジャー、リーダー層も含むマネジメント層の日頃の課題となる、コミュニケーションのズレによって生じる人が動いてくれない問題、、、

You see, nowadays, many business owners and entrepreneurs think that effective marketing is simply more Facebook likes and Instagram followers. No, it goes beyond social media and flows into word-of-mouth, print, radio, TV, and so on. The problem is that probably nine out of 10 business owners are not marketing-savvy, but rather, were really good technicians who worked hard or maybe, came across some money and opened a business with it.

Two experts who have summited the tallest mountain on each of the seven continents—and scaled the highest peaks in corporate sales and business—examine what it takes to achieve success. In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the...

The question isn’t if Instagram is a worthwhile way to spend your time and energy marketing your business, because it absolutely is! The question is, how do you make yourself stand out from the crowd inside the Instagram world. If you are interested in separating yourself from the pack, then Social Media Marketing 2019: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies is the book you have been waiting for.

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