Personal Science

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them - and find out, in some cases, why it's good that we aren't. Barking up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn't, so you can stop guessing at success and start living the life you want.

As the first medical director and attending psychiatrist at the World Trade Center Mental Health Program, Dr. Sue Varma worked directly with civilian and first-responder survivors in the aftermath of 9/11. There, she met people at every point of the stress and trauma continuum. She saw devastation and stagnancy as much as she saw amazing resilience and growth. She asked herself: how do some people survive, even thrive, despite profound challenges? And how can we optimize the things we have control over, while buffering ourselves from stress?

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

The Little Book of Talent is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills - your skills, your kids’ skills, your organization’s skills - in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, this is an essential guide for anyone who ever asked, "How do I get better?"

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

Using what he calls the Seven SuperLaws and the Seven Power Principles, James takes complex, time-proven concepts and combines them with fun stories and powerful anecdotes, presenting you with a proven path to your ultimate achievement. You will learn that you are able to achieve unlimited success by following a series of tested and proven actions.

A tour of global practices that will inspire American parents to expand their horizons (and geographical borders) and learn that there’s more than one way to diaper a baby. Mei-Ling Hopgood, a first-time mom from suburban Michigan - now living in Buenos Aires - was shocked that Argentine parents allow their children to stay up until all hours of the night. Could there really be social and developmental advantages to this custom?

Eli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. He presents his findings here for the first time in this lucid, inspiring guide to modern marital bliss.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.

What does it mean for someone to be an asshole? The answer is not obvious, despite the fact that we are often personally stuck dealing with people for whom there is no better name. Try as we might to avoid them, assholes are found everywhere - at work, at home, on the road, and in the public sphere. Encountering one causes great difficulty and personal strain, especially because we often cannot understand why exactly someone should be acting like that.

In this book, Susan Peirce Thompson, Ph.D., shares the groundbreaking weight-loss solution based on her highly acclaimed Bright Line Eating Boot Camps. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains why people who are desperate to lose weight fail again and again: It’s because the brain blocks weight loss.

Drawing on forty collective years of research and decades of clinical experience, the authors present the best practical advice science has to offer. Delivered with warmth, optimism, and humor, Beyond Addiction defines a new, empowered role for friends and family and a paradigm shift for the field.

When Hisham Matar was a 19-year-old university student in England, his father was kidnapped. One of the Qaddafi regime's most prominent opponents in exile, he was held in a secret prison in Libya. Hisham would never see him again. But he never gave up hope that his father might still be alive. "Hope," as he writes, "is cunning and persistent." Twenty-two years later, after the fall of Qaddafi, the prison cells were empty, and there was no sign of Jaballa Matar. Hisham returned with his mother and wife to the homeland he never thought he'd go back to again.

At once provocative and laugh-out-loud funny, Battle Hymn of the Tiger Mother ignited a global parenting debate with its story of one mother’s journey in strict parenting. Amy Chua argues that Western parenting tries to respect and nurture children’s individuality, while Chinese parents typically believe that arming children with skills, strong work habits, and inner confidence prepares them best for the future.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

We’ve all had friendships that have gone bad. Whether it takes the form of a simple yet inexplicable estrangement or a devastating betrayal, a failed friendship can make your life miserable, threaten your success at work or school, and even undermine your romantic relationships. Finally there is help. In When Friendship Hurts, Jan Yager, recognized internationally as a leading expert on friendship, explores what causes friendships to falter and explains how to mend them - or end them.

As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing "need" for privacy, monosyllabic conversations, and alone time at their peril.

For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture, a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-Tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words.

With each victory against the Corellian rebels, Jacen Solo becomes more admired, more powerful, and more certain of achieving galactic peace. But that peace may come at a price. Despite strained relationships caused by opposing sympathies in the war, Han and Leia Solo and Luke and Mara Skywalker remain united by one frightening suspicion: Someone insidious is manipulating this war, and if he or she isn't stopped, all efforts at reconciliation may be for naught.