Personal Science

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

You can learn everything you can about how to make women want you and still fail to master the inner game of being a man who naturally attracts women. Some guys even study all kinds of seduction secrets on attracting women, yet they only end up in terrible relationships with low-quality women. Most guys simply don't understand how women think. If you asked the average guy what women want, he may say things like confidence, money, or ridiculous good looks, but all of these things are just the tip of the iceberg.

As the first medical director and attending psychiatrist at the World Trade Center Mental Health Program, Dr. Sue Varma worked directly with civilian and first-responder survivors in the aftermath of 9/11. There, she met people at every point of the stress and trauma continuum. She saw devastation and stagnancy as much as she saw amazing resilience and growth. She asked herself: how do some people survive, even thrive, despite profound challenges? And how can we optimize the things we have control over, while buffering ourselves from stress?

In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.

An accessible and compelling story of a scientist's discovery of plant communication and how it influenced her research and changed her life.

The Pickup Artist is a salacious book about the continuing adventures of the world's most famous pickup artist, Mystery, who was first introduced as the ringleader of a subculture of pickup artists chronicled in Neil Strauss's 2005 best seller The Game. After fame, fortune, and reality television, a group of pickup artists live in a gorgeous Miami mansion and live the life many merely dream of.

Motherhood So White is the story of Nefertiti's fight to create the family she always knew she was meant to have and the story of motherhood that all American families need now. In this unflinching account of her parenting journey, Nefertiti examines the history of adoption in the African American community, faces off against stereotypes of single, Black motherhood, and confronts the reality of raising children of color in racially charged, modern-day America.

In all the writing and reporting KJ Dell'Antonia has done on families over the years, one topic keeps coming up again and again: parents crave a greater sense of happiness in their daily lives. In this optimistic, solution-packed book, KJ asks: How can we change our family life so that it is full of the joy we'd always hoped for? Drawing from the latest research and interviews with families, KJ discovers that it's possible to do more by doing less, and make our family life a refuge and pleasure, rather than another stress point in a hectic day.

Based in the revolutionary science of attachment theory and evidence-based emotionally focused therapy (EFT), this is an effective, research-based road map for helping high-conflict couples break free from painful and destructive habits. With this book, you'll uncover the root cause of your conflicts-both as individuals and as a couple. You'll also find simple strategies for creating an emotionally secure environment, as well as tips for managing triggers, de-escalating arguments, and cultivating a real and lasting connection.

Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Listeners will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, Herman Cain, T. D. Jakes, and Tyrese Gibson found their paths to wealth; what they did or didn't learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success.

Never before in the history of the world has more time, effort, and resources been invested into a single generation than the Millennials. Be it incredibly expensive college degrees, perfectly privileged diets, life-coping drugs, uncountable therapist visits, even bending reality so everybody was impossibly a winner, no expense was spared for the most pampered generation in human history. But $30 trillion and 20 years later we have the biggest failure of a human crop in the history of the world.

The Happy Sleeper shows parents how to avoid and undo cumbersome sleep habits, putting their babies and little kids on track to a full night's sleep. Heather Turgeon and Julie Wright teach parents that babies have an innate capacity to self-soothe, as well as the brain machinery to sleep well. So why do many families struggle at night? Most do what works today, but don't notice when it's no longer needed tomorrow, and then push harder when it becomes a hindrance the day after that.

Why can salamanders grow new legs, and young children grow new fingertips, but adult humans can't regenerate? What is the electricity that flows through the human body? Is it the same thing that the Chinese call Qi? If so, what does Chinese medicine know that Western medicine ignores? Dan Keown's highly accessible, witty, and original book shows how Western medicine validates the theories of Chinese medicine and how Chinese medicine explains the mysteries of the body that Western medicine largely ignores.

Continuing the work of the award-winning Sand Talk, Tyson Yunkaporta casts an Indigenous lens on contemporary society, challenging us to face conflict and embrace conversation to find our way onto the right track. With Right Story, Wrong Story, Apalech Clan member Tyson Yunkaporta, from far north Queensland, tackles the divisions that prevent us from talking to one another. Yunkaporta invites us to confront life’s biggest questions and arms us with the tools we need to really listen, and to open our minds to change based upon our connections with others.

Revised and updated to include current studies, politics, and discussions, The Macho Paradox is the first book to show how violence against women is a male issue as well as a female one - and how we can come together to stop it. Written by pioneering anti-violence educator Jackson Katz, The Macho Paradox incorporates the voices and experiences of women and men who have confronted the problem from all angles, the discussions surrounding currents events in politics and pop culture, and where the violence is ignored or encouraged in our upbringing.

Imagine a sisterhood - across all creeds and cultures. An unspoken agreement that we, as women, will support and encourage one another. That we will remember we don't know what struggles each of us may be facing elsewhere in our lives and so we will assume that each of us is doing our best....

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Understanding someone who belongs to another species can be transformative. No one knows this better than author, naturalist, and adventurer Sy Montgomery. To research her books, Sy has traveled the world and encountered some of the planet's rarest and most beautiful animals. From tarantulas to tigers, Sy's life continually intersects with and is informed by the creatures she meets. This restorative memoir reflects on the personalities and quirks of 13 animals - Sy's friends - and the truths revealed by their grace.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.

Gain practical tools to achieve real change in your life, regardless of past history. Leap forward to become happier and more successful, living the life of your dreams. Supported by distinguished sources from the fields of psychology, biology, sociology and physics, Quantum Jumps is an inspirational audiobook packed with practical tools for living a happier, healthier, more prosperous life.