Personal Strategy

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Discover the strategies the ultra-wealthy use to grow their fortunes and legally avoid taxes — made simple for EVERYONE — with the ultimate guide to reducing your tax bill to zero. Learn the secrets the rich use to get rich, and STAY RICH, including: Master the S.M.A.R.T. system: Strategies to Maximize Assets and Reduce Taxes; Build your “Perfect Portfolio”: It is LIFE-CHANGING!; Leverage “The Five Pillars” of investing — stocks, real estate, life insurance, cryptocurrency, and precious metals — a bulletproof, tax-free financial plan.

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe - and shoot down those we don't.

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101 provides the groundwork needed to begin building knowledge on the stock market. It cuts out the boring explanations of basic investing, and instead provides hands-on lessons that keep you engaged as you learn how to build a portfolio and expand your wealth. Full of basic definitions and real life examples, Stock Market 101 will alleviate any uneasy or overwhelmed feelings during your first steps toward your investment goals.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Real estate investors used to build wealth the hard way: slowly saving money and sacrificing their current happiness for a future reward. This method produces results in the long run but what if there's a better, more efficient way that works in years instead of decades? Buy, Rehab, Rent, Refinance, Repeat (BRRRR) is the five-part real estate investing strategy that makes financial freedom more attainable than ever: You buy a property under market value, add value with renovations, rent it out to tenants, complete a cash-out refinance, and then use that money to do it all over again.

From Jordan Belfort, The Wolf of Investing offers “concrete insights and advice” (Booklist) on when to buy, sell, hold, and cash out; how to make smarter (and safer) investments; and how to build significant wealth over both the short- and long-term. Unlike traditional investment books, Jordan’s lessons, colorful stories, and principles entertain you with the charismatic swagger portrayed so famously on the screen by Leonardo DiCaprio. Belfort teaches you everything you need to know about savvy investing—even if whatever stock you’ve touched has turned to yesterday’s trash.

If you’re looking for a get rich quick scheme - this is not for you. Do you want to make a second income from the comfort of your own home? Poker is one of the great ways to earn extra money online if you know how to do it. If you are able to learn the game you can turn a small sum into a decent amount of winnings. Unlike other gambling methods poker is a game of skill rather than luck. Therefore once you learn the game you can make consistent winnings and turn poker into a second income all without ever having to leave your bed.

Following victory in Sicily, while the central command planned the spring 1944 invasion of France, Allied troops crossed into Southern Italy in September 1943, expecting to drive Axis forces north and liberate Rome by Christmas. Italy quickly surrendered but German divisions fiercely resisted, and the hoped-for quick victory descended into one of the most challenging and protracted battles of the entire war. James Holland’s The Savage Storm chronicles the dramatic opening months of the Italian Campaign in unflinching and insightful detail.

Let’s face it: Adulting is hard, especially when it comes to money management. In Money Honey, former financial advisor Rachel Richards achieves the impossible by bringing humor and sass to the dreaded subject of personal finance. An avid investor and business owner, Rachel talks straight about how to attain financial freedom.

The co-creator of the Chicken Soup series, Mark Victor Hansen, and the personal finance author, Robert Allen, have come together in a collaboration that combines inspiration with know-how.

Right now, 70 percent of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle - The Proximity Principle - can change everything you thought you knew about pursuing a career you love.

Phil Town is a very wealthy man, but he wasn’t always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true “rules” are and how to make them work in one’s favor. Chief among them, of course, is Rule #1: “Don’t lose money.” In this updated edition to the #1 national bestseller, you’ll learn more of Phil’s fresh, think-outside-the-box rules.

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Trading can be intensely rewarding. But it is also one of the most mentally and emotionally challenging activities anyone can pursue. Becoming a bulletproof trader is forged over time through experience, and by applying the latest insights from biological and psychological sciences, the best that practical philosophy can teach us, and a healthy dose of pragmatism - doing what actually works in the real world of trading the markets. This audiobook brings together all of Steve’s latest insights into how to deal with stresses and setbacks and sustain high performance.

Very few careers can offer you the freedom, flexibility and income that active trading does. As a trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You may only answer to yourself. That is the life of a successful day trader; but it is not easy to achieve and very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.