Physical Biology

Like the revolutionary best sellers Predictably Irrational and Emotional Intelligence, Sensation is an exciting, completely new view of human behavior - a new psychology of physical intelligence (or embodied cognition) - that explains how the body unconsciously affects our everyday decisions and choices, written by one of the world’s leading psychologists.

The form and function of a sprinting cheetah are quite unlike those of a rooted tree. A human being is very different from a bacterium or a zebra. The living world is a realm of dazzling variety, yet a shared set of physical principles shapes the forms and behaviors of every creature in it. So Simple a Beginning shows how the emerging new science of biophysics is transforming our understanding of life on Earth and enabling potentially lifesaving but controversial technologies such as gene editing, artificial organ growth, and ecosystem engineering.

An award-winning scientist offers a groundbreaking new understanding of the mind-body connection and its profound impact on everything from advertising to romance. The human body is not just a passive device carrying out messages sent by the brain but rather an integral part of how we think and make decisions.