Political Campaigns Winning

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a...

Una buena estrategia trata de que nuestro candidato actúe con la racionalidad del torero y su adversario con la furia del toro. La política es fuerza, pero ante todo es inteligencia. El candidato más exitoso no es el más alto y fornido, sino el que piensa y planifica mejor

Have you ever dreamed of running for an elected position? Perhaps you are looking for a career in political campaigning. Regardless of your background, this audiobook will be your step-by-step guide to achieving your goal of becoming an elected official from the perspective of an insider political consultant. Whether you want to be a city councilor or president of the United States, Yes You Can will provide you with the basic strategies and framework to create the following you need to win a landslide victory!

In 2014, Ian Haney Lopez in Dog Whistle Politics named and explained the coded racial appeals exploited by right-wing politicians over the last half century-and thereby anticipated the 2016 presidential election. Now the country is heading into what will surely be one of the most consequential elections ever. Some want to focus on racial justice head-on; others insist that a race-silent focus on class avoids alienating white voters. Can either approach build the progressive supermajorities necessary to break political gridlock and fundamentally change the country's direction?