Popular Science

Since Night of the Living Dead, zombies have been a frightening fixture on the pop-culture landscape, lumbering after hapless humans, slurping up brains and veins and whatever warm, fleshy matter they can clench in their rotting limbs. But what if they were real? What would happen if, tomorrow, corpses across the nation began springing up out of their graves and terrorizing the living? Employing hard science and solid police work - not to mention jaw-dropping (literally!) humor - Zombie CSU is the only guide available to staying alive and avoiding the undead.

An energetic and impassioned work of popular science about scientists who have had to fight for their revolutionary ideas to be accepted—from Darwin to Pasteur to modern day Nobel Prize winners. For two decades, Matt Kaplan has covered science for the Economist. He’s seen breakthroughs often...

"Squid Game" révèle l'âme humaine. "Squid Game" a réussi à casser tous les codes ! Si le succès mondial de la série coréenne s'explique en partie par l'absence totale de limites, elle s'appuie aussi sur la variété et la richesse des profils psychologiques qui font le sel de son inhumanité... Comment expliquer les personnalités complexes et contradictoires des joueurs ? Quelles sont les capacités humaines à supporter autant de barbarie ? Comment s'installe le leadership en cas de crise ?

Dive into the cosmic adventures of Marvel's First Family with "Exploring the Fantastic Four Universe: Stretching the Truth, Unseen Insights, Rock-Solid Facts, and Fiery Takes!" This comprehensive guide delves deep into the origins, character profiles, iconic storylines, and cultural impact of the Fantastic Four. Discover how Reed Richards' groundbreaking experiments led to the team's formation, the pivotal role of Susan Storm as the Invisible Woman, the fiery spirit of Johnny Storm, and the enduring strength of Ben Grimm, the ever-lovable Thing.

The burger, long the All-American meal, is undergoing an identity crisis. From its shifting place in popular culture to efforts by investors such as Bill Gates to create the non-animal burger that can feed the world, the burger’s identity has become as malleable as that patty of protein itself, before it is thrown on a grill. Carol Adams’s Burger is a fast-paced and eclectic exploration of the history, business, cultural dynamics, and gender politics of the ordinary hamburger.

Reviewing Gary Greenberg's 2013 expose about American psychiatry, the New York Times's Dwight Garner wrote that "Greenberg paces the psychiatric stage as if he were part George Carlin, part Gregory House." But on a spring night in 2013, he found himself pacing the stage of a grade school gym as if he were Hester Prynne. Two registered sex offenders had come to live in the small town Greenberg had called home for thirty years.

Why are so many of the superhero myths tied up with loss, often violent, of parents or parental figures? What is the significance of the dual identity? What makes some superhuman figures “good” and others “evil”? Why are so many of the prime superheroes white and male? How has the superhero evolved over the course of the twentieth and early twenty-first centuries? All these topics, and more, are covered in this lively and original exploration of the reasons why the superhero—in comic books, films, and TV—is such a potent myth for our times and culture.

In Songs in the Key of MP3: The New Icons of the Internet Age, Liam Inscoe-Jones explores five contemporary artists who broke the old rules of sound, style and the music industry at large: Devonté Hynes (of Blood Orange), FKA Twigs, Oneohtrix Point Never, Earl Sweatshirt and SOPHIE. Each began their careers as obscure outsiders but, over time, they helped to re-shape pop culture in their image. Through these five extraordinary figures and an eclectic supporting cast of dozens more, Inscoe-Jones paints a picture of the sonic landscape of the last ten years.

Learn about the man who wrote The Lord of the Rings in this Middle-earth treasury. Full of answers to common questions about Middle-earth and the fandom, this book about Tolkien celebrates Why We Love Middle-earth.

Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways. Most importantly, we've lost the ability to decide for ourselves what - and how much - to eat. Those decisions are made for us by animal food producers who control our buying choices with artificially-low prices, misleading messaging, and heavy control over legislation and regulation.

In a world where violence—of the market, of climate change, of capitalism—is part of our everyday lives, Which as You Know Means Violence focuses on those who enact violence on themselves, or for art and entertainment, and analyzes the role that violence plays in 21st century culture.

The Secret has taken the book world by storm, giving people the power to live happier, more prosperous lives through the law of attraction. In the same vein as Breaking the Da Vinci Code, The Secret of "The Secret" takes an independent look at the people and the ideas behind the bestseller and...

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

As the 1960s drew to a close, the United States was coming apart at the seams. From August 1969 to August 1970, the nation witnessed 9,000 protests and 84 acts of arson or bombings at schools across the country. It was the year of the My Lai massacre investigation, the Cambodia invasion, Woodstock, and the Moratorium to End the War. The American death toll in Vietnam was approaching 50,000, and the ascendant counterculture was challenging nearly every aspect of American society.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put...

The Handmaid’s Tale Psychology: Seeing Off Red delves into the psychology of the characters and events depicted in each version of Atwood’s epic, both in print and on screen. Through 18 chapters, psychologists and therapists look deeply into the fiction, analyzing it both personally and professionally to unearth its message about real human truths. Topics include oppression, resistance, power, identity, violence, post-traumatic stress versus post-traumatic growth, good versus evil, morality versus mortality, spirituality versus religion, helplessness versus hopefulness, and more.

At more than 100 million user accounts created and over $10 billion made, it is not only the most-subscribed MMORPG in the world, but the highest-grossing video game of all time. Ten years after its launch, Blizzard Entertainment's World of Warcraft is less a game and more a world unto itself, and it's a world Daniel Lisi knows well. More time in his high school years was spent in Azeroth than in his hometown of Irvine, California—a home he happened to share with Blizzard itself.

Mark Edward is a professional mentalist who specializes in magic of the mind. He has spent more than 25 years in world-class venues from high-end night clubs and theaters to hundreds of private party and corporate events. As one of only five specially chosen and trained mediums in the history of Hollywood's famed Magic Castle, he has performed 15 years of seances that helped him perfect the role of spirit medium and psychic entertainer.

Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games.