Popular Science

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

There'll Be Peace When You Are Done: Actors and Fans Celebrate the Legacy of Supernatural is an emotional look back at the beloved television show Supernatural as it wraps up its final season after 15 unprecedented years on air. With heartfelt chapters written by both the series' actors and its fans, There'll Be Peace When You Are Done traces Supernatural's evolution, the memorable characters created by its writers and brought to life by its talented actors, and the many ways in which the show has inspired and changed the lives of both its viewers and cast.

It seems like we can't talk about anything nowadays. Whether it's war or something utterly inconsequential, the internet is primed for furor. And the results can be horrifying—from online pile ons and doxing to job loss and, in some cases, death. But how did we end up here?

Harry Potter has been heralded as one of the most popular book series of all time, and the philosophical nature of Harry, Hermione, and Ron's quest to rid the world of its ultimate evil is one of the many things that make this series special. The Ultimate Harry Potter and Philosophy covers all seven titles in J.K. Rowling's groundbreaking series and takes fans back to Godric's Hollow to discuss life after death, to consider what moral reasoning drove Harry to choose death, and to debate whether Sirius Black is a man or a dog.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

Goodbye, Guns N' Roses is a genre-rattling attempt to explain the appeal of America's most divisive rock band. While it includes uncharted history and the self-lacerating connoisseurship of a Guns N' Roses fetishist, it is not a recycled chronicle - this book is a deconstruction of myth, one that blends high and low art sketches to examine how Guns N' Roses impacted popular culture.

This book introduces important concepts in philosophy through the vast array of provocative issues raised by the series, such as the ethics of the Prime Directive, Star Trek's philosophy of peace, Data and Voyager's Doctor as persons, moral relativism and the Federation's quest for liberation, the effect of alternate universes on reality and identity, the Borg as transhumanists, Federation Trekonomics, Star Trek's secular society, and much, much more!

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

A physicist explains daily phenomena from the mundane to the magisterial. Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as...

The Jurassic Park series is one of the most famous and profitable movie franchises of all time. The movie spectacle broke film and merchandising records, pioneered special effects, and made Jeff Goldblum into an unlikely sex symbol, and now it has also been re-envisioned as a classic of queer feminist storytelling. In Clever Girl, Hannah McGregor argues that the female-only dinosaurs of Jurassic Park are stand-ins for monstrous women, engineered by men to be intelligent, violent, and adaptive, and whose chaos resists the systems designed to control them.

More than a biography, Serena Williams: Tennis Champion, Sports Legend, and Cultural Heroine not only tells the story of her upbringing and remarkable career but also looks at Williams as a sports pioneer. Merlisa Lawrence Corbett explores Williams’ influence on cultural and political issues such as body shaming, gender equality, and racism in sports and society. Corbett also analyzes Williams’ impact on discussions of feminism, the sports celebrity, and the marketing of female athletes.

About 15 percent of all Americans are estimated to be Marijuana smokers, and 56 million have tried it at least once. These figures have been published so often that it's easy to get the impression that marijuana smoking is one of the more secure 60s legacies. The trouble is that the statistics one always hears about relate to those who try or use marijuana. And the fact that those figures are staggering only makes it seem all the more surprising that a dramatic number of people have stopped using the drug.

From medieval robots and Boolean algebra to facial recognition, artificial neural networks, and adversarial patches, this fascinating history takes listeners on a vast tour through the world of artificial intelligence. Award-winning author Clifford A. Pickover explores the historic and current applications of AI in such diverse fields as computing, medicine, popular culture, mythology, and philosophy, and considers the enduring threat to humanity should AI grow out of control.

On January 7, 1980, in the run-up to the publication of his landmark best seller Thy Neighbor's Wife, Gay Talese received an anonymous letter from a man in Colorado. "Since learning of your long-awaited study of coast-to-coast sex in America," the letter began, "I feel I have important information that I could contribute to its contents or to contents of a future book." The man went on to tell Talese an astonishing secret: that he had bought a motel to satisfy his voyeuristic desires.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

Over 50 years, Charles M. Schulz created a comic strip that is one of the indisputable glories of American popular culture. Some 20 years after the last strip appeared, the characters Schulz brought to life in Peanuts continue to resonate with millions of fans, their beguiling four-panel adventures and television escapades offering lessons about happiness, friendship, disappointment, childhood, and life itself. Here, 33 writers and artists reflect on the deeper truths of Schulz’s deceptively simple comic, its impact on their lives and art and on the broader culture.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

Johann Gottlieb Fichte (1762-1814) was the forerunner of the post-Kantian idealists and remains one of the most important figures in German philosophy. Throughout his career, Fichte published, in addition to his systematic or "scientific" treatises, the best known of which is the "Foundation of the Entire Wissenchaftslehre (1794-5), a series of works directed at the general public.