Popular Science

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert Danah Boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, Boyd argues that society fails young people when paternalism and protectionism hinder teenagers' ability to become informed, thoughtful, and engaged citizens through their online interactions.

Reveals how these scientists, doctors, therapists, and teachers have applied their entheogenic experiences in their professions, leading to therapeutic advancements, scientific discoveries, and healing for thousands Includes contributions from scientific psychonaut Amanda Feilding...

In this must-have for anyone who wants to better understand their love life, a mathematician pulls back the curtain and reveals the hidden patterns—from dating sites to divorce, sex to marriage—behind the rituals of love. The roller coaster of romance is hard to quantify; defining how lovers...

From New York Times bestselling author Sam Kean comes incredible stories of science, history, language, and music, as told by our own DNA. In The Disappearing Spoon, bestselling author Sam Kean unlocked the mysteries of the periodic table. In The Violinist's Thumb, he explores the wonders of the...

This first full-scale history of the development of the American suburb examines how "the good life" in America came to be equated with the a home of one's own surrounded by a grassy yard and located far from the urban workplace. Integrating social history with economic and architectural analysis, and taking into account such factors as the availability of cheap land, inexpensive building methods, and rapid transportation, Kenneth Jackson chronicles the phenomenal growth of the American suburb from the middle of the 19th century to the present day.

A physicist explains daily phenomena from the mundane to the magisterial. Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as...

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

Rolling Stone contributing editor Steve Knopper delves deeply into Michael Jackson's music and talent. From the artist's early days with the Jackson 5, to his stratospheric success as a solo artist, to "Beat It" and "Thriller", "Bad", and "The Man in the Mirror", to his volatile final years, his attempted comeback, and his untimely death, Knopper explores the beguiling and often contradictory forces that fueled Michael Jackson's genius.

Can migrations of birds foretell our future? Do phases of the moon hold sway over our lives? Are there sacred springs that cure the ill? What is the best way to brew a love potion? How do we create mutant humans who regenerate like Wolverine? In Science of the Magical, noted science journalist Matt Kaplan plumbs the rich, lively, and surprising history of the magical objects, places, and rituals that infuse ancient and contemporary myth.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?

Martin A. Lee traces the dramatic social history of marijuana, from its origins to its emergence in the 1960s as a defining force in a culture war that has never ceased. Lee describes how the illicit marijuana subculture overcame government opposition and morphed into a dynamic, multibillion-dollar industry. Colorful, illuminating, and at times irreverent, this is a fascinating listen for recreational users and patients, students and doctors, musicians and accountants, Baby Boomers and their kids, and anyone who has ever wondered about the secret life of this ubiquitous herb.

How much do you know about the radiation all around you? Your electronic devices swarm with it; the sun bathes you in it. It's zooming at you from cell towers, microwave ovens, CT scans, mammogram machines, nuclear power plants, deep space, even the walls of your basement. You cannot see, hear...

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

In Under Pressure, Carl Honoré shows how the pressure to give our children the best of everything and make them the best at everything is backfiring on kids, parents and society as a whole. He maps out how we can rescue childhood from the excesses of the 21st century.

Alan Riding introduces a pageant of 20th-century artists who lived and worked under the Nazis and explores the decisions each made about whether to stay or flee, collaborate or resist. We see Maurice Chevalier and Edith Piaf singing before French and German audiences; Picasso painting and occasionally selling his work from his Left Bank apartment; and Marcel Carné and Henri-Georges Clouzot, among others, directing movies....

Once considered an outdated embarrassment, demands for exorcism have increased since the mid-twentieth century, becoming a popular product in our therapeutic marketplace and a weapon against groups that resist state, corporate, and ecclesiastical powers. Are the 'possessed' suffering from mental health problems? Is the world falling victim to the devil and demons? Charting the history of exorcism in an allegedly secular age, Purging the Devil is an inquiry into the nature of belief and a meditation on our fascination with evil.

As two-income families find themselves ever more time-poor, many look to outsource to cleaners, nannies, and care workers. More and more, it would seem, people are finding themselves without either the emotional or the financial resources to take care of themselves and each other. The home, rather than an escape from the work and its pressures, is in fact an extension of it. After Work is a crucial corrective to this trend, extending its attention beyond paid jobs to the impact of domestic work upon familial relationships, social bonds, and our conceptions of domestic space.

Elton John is not only "still standing," he is a living superlative, the ultimate record-breaking, award-winning survivor of the great era of pop and rock music that he helped to shape during his six decades in the music industry. Yet few of his numerous biographies and song guides take him as a historical subject worthy of scholarly study. In contrast, On Elton John approaches the artist seriously and analytically, while still couched in a highly accessible style.