Popular Science

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

You're not just imagining it: People are getting more and more rude - from cutting in line, gabbing on their phones and clipping their nails on public transportation, to hurling epithets on Twitter and in real life (including a certain President who does both). And the worst part is that it's contagious, leading reasonably courteous people to stoop to new lows in order to respond to the ever-coarsening encounters we face every day.

James Gleick's story begins at the turn of the 20th century, with the young H. G. Wells writing and rewriting the fantastic tale that became his first book, an international sensation: The Time Machine. A host of forces were converging to transmute the human understanding of time, some philosophical and some technological - the electric telegraph, the steam railroad, the discovery of buried civilizations, and the perfection of clocks.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

In the spring of 2000, Harper's magazine sent James McManus to Las Vegas to cover the World Series of Poker. But when McManus sets foot in town, the lure of the tables is too strong: he proceeds to risk his entire Harper's advance in a long-shot attempt to play in the tournament himself. Only with actual table experience (he tells his skeptical wife) can he capture the hair-raising subtleties of poker that determines the world champion.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

Waffle House has long been touted as an icon of the American South. The restaurant's consistent foregrounding as a resonant symbol of regional character proves relevant for understanding much about the people, events, and foodways. Smothered and Covered: Waffle House and the Southern Imaginary is the first book to socioculturally assess the chain within the field of contemporary food studies. In this groundbreaking work, Ty Matejowsky argues that Waffle House's often beleaguered public persona is informed by various complexities and contradictions.

"The Psychology of My Hero Academia" delves into the intricate world of the popular anime and manga series, offering a comprehensive exploration of the psychological themes and character dynamics that make it so captivating. This insightful book combines in-depth analysis with psychological research, providing listeners with a fresh perspective on the beloved series.

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

A sometimes serious, often hilarious, and always inspiring guide that encourages young women to live a life full of ownership, confidence, and freedom, written and read by singer and popular Scream Queens and Grease Live! actress Keke Palmer.

Superman, Batman, Spider-Man, Iron Man, Wonder Woman, the Avengers, the X-Men, Watchmen, and more: the companion volume to the PBS documentary series of the same name that tells the story of the superhero in American popular culture.

Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing.

The Secret Life of Science is a dispatch from the frontlines of modern science. It paints a startling picture of a complex scientific ecosystem that has become the most competitive free-market environment on the planet. It reveals how big this ecosystem really is, what motivates its participants, and who reaps the rewards.

Maybe you know someone who swears by the reliability of psychics or who is in regular contact with angels. Or perhaps you're trying to find a nice way of dissuading someone from wasting money on a homeopathy cure. How do you find a gently persuasive way of steering people away from unfounded beliefs, bogus cures, conspiracy theories, and the like? Longtime skeptic Guy P. Harrison shows you how in this down-to-earth, entertaining exploration of commonly held extraordinary claims.

Все мы, так или иначе, находимся во власти обстоятельств. Желания не исполняются, мечты не сбываются, зато худшие ожидания, как назло, оправдываются. Неужели нельзя наоборот? Оказывается, можно.

Ever wonder why glum rock à la Nirvana became popular in the immediate aftermath of the Cold War, or why gastropubs that serve organic kumquat have replaced all-American chain restaurants like Applebee’s as the trendiest dining establishments? Can the tennis rivalry between John McEnroe and Björn Borg shed light on the type of sadness inherent to success? And what’s the connection between the music of the bands Weezer and the Presidents of the United States of America?

In the days before cheap air travel, families didn’t so much take vacations as survive them. Between home and destination lay thousands of miles and dozens of annoyances, and with his family Richard Ratay experienced all of them - from being crowded into the backseat with noogie-happy older brothers, to picking out a souvenir only to find that a better one might have been had at the next attraction, to dealing with a dad who didn’t believe in bathroom breaks.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

New York Times best-selling author, comedian, and actor Patton Oswalt shares his entertaining memoir about coming of age as a performer and writer in the late '90s while obsessively watching classic films at the legendary New Beverly Cinema in Los Angeles. Between 1995 and 1999, Patton Oswalt lived with an unshakeable addiction. It wasn't drugs, alcohol, or sex. It was film.