Popular Science

Ambition—the want, the hunger, the need to achieve—is woven into America’s fabric from the first colonization to capitalism. From our first gold star assignment to acceptance at the “right” college to hustle and grinding our lives, we celebrate our drive, even as we gatekeep who is permitted to strive--and how visibly. Even as we burn out. When we can’t even. When we know: work won’t love us back.

This is a comprehensive beginner's guide to all things conspiracy! Learn how to decode Illuminati symbolism that's hidden in plain sight with the help of an expert in spotting occult secrets. Conspiracy theorists like David Icke got you confused? Wondering how a reptilian can live among us and shape shift in and out of our dimensions? Are your favorite entertainers part of a transhumanistic alien agenda with mind control signals coming from Saturn and the Moon?

Picking up where Under the Big Black Sun left off, More Fun in the New World explores the years 1982 to 1987, covering the dizzying pinnacle of LA's punk rock movement as its stars took to the national - and often international - stage. Detailing the eventual splintering of punk into various sub-genres, the second volume of John Doe and Tom DeSavia's west coast punk history portrays the rich cultural diversity of the movement and its characters, the legacy of the scene, how it affected other art forms, and ultimately influenced mainstream pop culture.

Have you ever wondered what makes dough rise? Or how your morning coffee gives you that energy boost? Or why your shampoo is making your hair look greasy? The answer is chemistry. From the moment we wake up until the time we go to sleep (and even while we sleep), chemistry is at work - and it doesn't take a PhD in science to understand it.

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

In an increasingly polarized society, and in the midst of seemingly endless culture wars, our civil discourse appears to be in shambles. What are we to do? If a lack of conversation is the primary culprit of the current state, then perhaps intentionally engaging in debate and discussion will lead us in the right direction. From race and police brutality, to concepts of beauty and the body, to sex and dating, Let's Agree to Disagree is an endeavor to revive cultural dialogues from hostility to civility.

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

The first book dedicated solely to exploring his creative work, Man in the Music guides us through an unparalleled analysis of Jackson’s recordings, album by album, from his trailblazing work with Quincy Jones to his later collaborations with Teddy Riley, Jimmy Jam, Terry Lewis, and Rodney Jerkins. Drawing on rare archival material and on dozens of original interviews with many who helped bring the artist’s music into the world, Jackson expert and acclaimed cultural critic Joseph Vogel reveals what gave rise to an immortal body of work.

Final Fantasy is one of the most iconic and beloved video game series in the world. Since its inception, its titles have adopted names, themes, and stories from across global mythology, including the beliefs of the Vikings. This book embarks on a detailed exploration of how Norse lore in particular influenced the writing and design of Final Fantasy VII - arguably the most critically acclaimed of the franchise - and its wider Compilation. This work is presented as a tribute to the metaseries Compilation of Final Fantasy VII.

How did white bread, once an icon of American progress, become "white trash"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender.

For an actor who’s been in so many mega-hits and equally mega misses, it can be tough to track Keanu Reeves's accomplishments. But true fans know that Keanu is so much more than his Bill and Ted persona, both onscreen and off. During his long career - over 30 years, although you wouldn’t know it from his immortal looks - he has constantly subverted Hollywood stereotypes and expectations. He's the type to start his own publishing company, reread Hamlet, eat lunch alone in the park while looking very sad, and give away his salary to the film crew.

In the summer of 2012, Steve Jenkins was contacted by an old friend about adopting a micropiglet. Though he knew his partner, Derek, wouldn't be enthusiastic, he agreed to take the adorable little pig anyway, thinking he could care for her himself. Little did he know, that decision would change his and Derek's lives forever. It turned out there was nothing "micro" about Esther, and Steve and Derek had actually signed on to raise a full-size commercial pig. Within three years tiny Esther grew to a whopping 600 pounds.

Goodbye, Guns N' Roses is a genre-rattling attempt to explain the appeal of America's most divisive rock band. While it includes uncharted history and the self-lacerating connoisseurship of a Guns N' Roses fetishist, it is not a recycled chronicle - this book is a deconstruction of myth, one that blends high and low art sketches to examine how Guns N' Roses impacted popular culture.

In the early 20th century, World War I was the most devastating event humanity had yet experienced. New machines of war left tens of millions killed or wounded in the most grotesque of ways. The Great War remade the world's map, created new global powers, and brought forth some of the biggest problems still facing us today. But it also birthed a new art form: the horror film, made from the fears of a generation ruined by war. From Nosferatu to Frankenstein's monster and the Wolf Man, the touchstones of horror can all trace their roots to the bloodshed of the First World War.

Most of us know Harold Ramis as the filmmaker and actor who brought warmth and humor to the big screen in classics like Caddyshack, Ghostbusters, National Lampoon's Vacation, Groundhog Day, and National Lampoon's Animal House. To Violet Ramis, he was best known as an amazing father, confidant, and friend. In Ghostbuster's Daughter, Violet reflects on the life and legacy of her father, providing listeners with an extraordinarily candid and insightful look into the man who helped shape modern American comedy.

The Queen of Urban Airwaves and VH1 host, Wendy Williams, dishes up juicy revelations and insider stories without batting a false eyelash.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

In his best-selling How to Be Right, James provided an invigorating guide to how to talk to people with bad opinions. And yet the question he always gets asked is: 'if you're so sure about everything, haven't you ever changed your mind?' In an age of us vs them, tribal loyalties and bitter divisions, the ability to change our minds may be the most important power we have. In this intimate, personal new book, James' focus shifts from talking to other people to how you talk to yourself about what you really think.

¿Dónde están las verdaderas amenazas a la libertad de expresión? ¿Se está criminalizando la protesta? En los últimos tiempos saltan a la prensa noticias como la censura del cartel de una exposición de Egon Schiele, se genera debate en torno a un cuadro de Balthus o a la "Lolita" de Nabokov... ¿Nos invade una oleada de neopuritanismo? ¿Se instaura el triunfo de la corrección política? ¿Asistimos a un cambio de paradigma moral, al triunfo de la censura y la autocensura? ¿O acaso lo que se está produciendo es una descalificación y hasta criminalización de la protesta?

Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event.