Popular Science

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

In recent decades, the NFL has simultaneously become an athletic, financial, and cultural powerhouse—and a League that can’t seem to go more than a few weeks without a scandal. Whether it’s about domestic violence, performance-enhancing drugs, racism, or head trauma, the NFL always seems to be in some kind of trouble. Yet no matter the drama, the TV networks keep showing games, the revenue keeps rising, and the viewers keep tuning in.

The bicycle is a vestige of the Victorian era, seemingly at odds with our age of smartphones and ride-sharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does.

Mad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history's most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You'll gain insights into a host of compelling Mad Men questions and issues.

In this book, author and independent researcher Isaac Weishaupt presents conspiracy theories and analysis from Stanley Kubrick's most popular films - 2001: A Space Odyssey, A Clockwork Orange, The Shining, and Eyes Wide Shut. Learn all about the conspiracy theory of the secret message Kubrick tried to convey about the occult and the Illuminati before his untimely passing.

Originally published in France and long sought in English translation, Jean-Paul Gabilliet's Of Comics and Men: A Cultural History of American Comic Books documents the rise and development of the American comic book industry from the 1930s to the present. The book intertwines aesthetic issues and critical biographies with the concerns of production, distribution, and audience reception, making it one of the few interdisciplinary studies of the art form.

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

For all of human history, we have made permanent marks on our skin—for multifarious, fascinating, reasons. The oldest preserved tattooed skin that survives is European: Ötzi, the famous ‘Iceman’ mummy, whose body is covered in small tattoo marks, allows us a brief glimpse into the pre-history of the practice. Since then, people in every corner of the world have decided to tattoo themselves, and countless cultures have performed this ancient artistic practice. But for the most part, these fascinating histories remain stubbornly untold.

In the spring of 2000, Harper's magazine sent James McManus to Las Vegas to cover the World Series of Poker. But when McManus sets foot in town, the lure of the tables is too strong: he proceeds to risk his entire Harper's advance in a long-shot attempt to play in the tournament himself. Only with actual table experience (he tells his skeptical wife) can he capture the hair-raising subtleties of poker that determines the world champion.

Fast-talking, warm-hearted, and endlessly rewatchable, Gilmore Girls has bonded real-life mothers and daughters since 2000, when its iconic pilot introduced us to Lorelai, Rory, and their idyllic Connecticut town of Stars Hollow. More than twenty years later, it has become one of the most-streamed TV shows, ever. In an anthology as intimate and quick-witted as Gilmore Girls itself, bestselling author Ann Hood invites fifteen writers to investigate their personal relationships to the show.

Tania De Rozario was just twelve years old when she was gay-exorcised. Convinced that her boyish style and demeanor were a sign of something wicked, her mother and a pair of her church friends tried to “banish the evil” from Tania. That day, the young girl realized that monsters weren’t just found in horror tales. They could lurk anywhere—including your own family and community—and look just like you. Dinner on Monster Island is Tania’s memoir of her life and childhood in Singapore—where she discovered how difference is often perceived as deviant, damaged, disobedient, and sometimes, demonic.

Since his creation, Batman has been many things: a two-fisted detective; a planet-hopping gadabout; a campy pop-art sensation; a pointy-eared master spy; and a grim and gritty ninja of the urban night. For more than three-quarters of a century, he has cycled from a figure of darkness to one of lightness and back again; he's a bat-shaped Rorschach inkblot who takes on the various meanings our changing culture projects onto him.

Having treated some of the world's most successful people, psychotherapist "Dr. Paul" sets out to answer why so many people who have everything end up feeling like their achievements are never enough - as well as what that pattern can reveal about ourselves and the society in which we live. The exclusivity of living behind the velvet rope or the gilded gate doesn't guarantee happiness for the rich, famous, and powerful; there are downsides to attainment as well.

From the New York Times bestselling author of The Good Lord Bird, winner of the 2013 National Book Award for Fiction, Deacon King Kong, and Five-Carat Soul, Kill ’Em and Leave is more than a book about James Brown. Brown embodied the contradictions of American life: He was an unsettling symbol of the tensions between North and South, Black and White, rich and poor. After receiving a tip that promises to uncover the man behind the myth, James McBride goes in search of the “real” James Brown.

Dreaming the Beatles is not another biography of the Beatles or a song-by-song analysis of the best of John and Paul. It isn't another exposé about how they broke up. It isn't a history of their gigs or their gear. It is a collection of essays telling the story of what this ubiquitous band means to a generation who grew up with the Beatles' music on their parents' stereos and their faces on T-shirts. What do the Beatles mean today? Why are they more famous and beloved now than ever? Find out.

We live in an age when the pursuit of authenticity—from living our 'best life' to eating artisan food—matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back—and this award-winning book shows us how. Authenticity argues that although our counterfeit culture is shaped by the most powerful forces of evolution, economics and technology, we can still come together to reclaim reality.