Popular Science

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today.

This work dissects the origin and growth of superhero comic books, their major influences, and the creators behind them. It demonstrates how Batman, Wonder Woman, Captain America and many more stand as time capsules of their eras, rising and falling with societal changes, and reflecting an amalgam of influences. The book covers in detail the iconic superhero comic book creators and their unique contributions in their quest for realism, including Julius Schwartz and the science-fiction origins of superheroes.

The sea shanties, YOLO's, and red bandanas aren't even half of the GameStop story. Did you know Robinhood didn't initiate their infamous trading halt? Did you know why Redditors refer to 2021 as the "sneeze" rather than the squeeze? Did you know that shares in your brokerage account might be counterfeits? If not, buckle up.

This year is the fiftieth anniversary of Waterloo (the song, not the battle) – a seminal moment in pop history which saw Swedish sensation ABBA burst on to the international music scene. How is it that half a century later this seventies Eurovision act is bigger than ever – reaching listeners of all ages and spinning off into musicals, museums and holograms? Giles Smith, writer and music fan, sets out to find out why.

Upon becoming a new mother, Vanessa Angélica Villarreal was called to Mexico to reconnect with her ancestors and recover her grandmother’s story, only to return to the sudden loss of her marriage, home, and reality. In Magical/Realism, Villarreal crosses into the erasure of memory and self, fragmented by migration, borders, and colonial and intimate violence, reconstructing her story with pieces of American pop culture, and the music, video games, and fantasy that have helped her make sense of it all.

Fabulously unrestrained and ever-evolving, camp has captured the cultural imagination for at least 150 years. The term possibly derives from the French se camper, meaning to pose in a bold, provocative, or exaggerated fashion. Frequently used to define or deride young heterosexual men, the upper classes, Black people, older women, and gay men, camp has also played a key role in equality movements. Paul Baker's highly anticipated reappraisal of camp surveys its touchstones across history and the changing ways that it has been understood.

In Under Pressure, Carl Honoré shows how the pressure to give our children the best of everything and make them the best at everything is backfiring on kids, parents and society as a whole. He maps out how we can rescue childhood from the excesses of the 21st century.

Blessed with a magic she doesn’t understand, Ukrah must find her way in a world that doesn’t always embrace her and her gifts. Accompanied by a talking bird and a strange young man who took her in, she must find the legendary dragon rider who saved the world from the Blight. Can Ukrah escape from those who would enslave her, or worse, and find the only person who can help her realize her destiny?

In 12 Bytes, the New York Times best-selling author of Why Be Happy When You Can Be Normal? Jeanette Winterson draws on her years of thinking and reading about artificial intelligence in all its bewildering manifestations. In her brilliant, laser focused, uniquely pointed, and witty style of storytelling, Winterson looks to history, religion, myth, literature, the politics of race and gender, and computer science, to help us understand the radical changes to the way we live and love that are happening now.

For American women today, working out is as accepted as it is expected, fueling a multibillion-dollar fitness industrial complex. But it wasn’t always this way. For much of the 20th century, sweating was considered unladylike and girls grew up believing physical exertion would cause their uterus to literally fall out. It was only in the '60s that, thanks to a few forward-thinking fitness pioneers, women began to move en masse.

Which American Girl are you? Are you a Molly (patriotic overachiever)? Felicity (horse girl)? Kirsten (cottagecore fan who seems immune to cholera), Samantha (savior complex in a sailor suit), or Josefina (who dealt with grief by befriending a baby goat)? Have you ever wondered how Britney Spears or Michelle Kwan would answer that question? And why do we care so much which girl we are? Combining history, travelogue, and memoir, Dolls of Our Lives follows Allison Horrocks and Mary Mahoney on an unforgettable journey to the past as they delve into the origins of this iconic brand.

Raymond Sarlot bought the Chateau Marmont in 1975, but what was originally a business purchase became a love affair as he delved into the hotel's incredible history. From its perch overlooking the Sunset Strip, the glamorous Marmont reigned for decades as the spot for artists, writers, musicians, and actors of every stripe and remains a home-away-from-home for A-listers like Scarlett Johansson and Johnny Depp. Here, Sarlot and coauthor Fred E. Basten share a wealth of scandalous and intriguing tales about them all.

Все мы, так или иначе, находимся во власти обстоятельств. Желания не исполняются, мечты не сбываются, зато худшие ожидания, как назло, оправдываются. Неужели нельзя наоборот? Оказывается, можно.

As the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: The belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Author James Bridle surveys the history of art, technology, and information systems and reveals the dark clouds that gather over our dreams of the digital sublime.

You're not just imagining it: People are getting more and more rude - from cutting in line, gabbing on their phones and clipping their nails on public transportation, to hurling epithets on Twitter and in real life (including a certain President who does both). And the worst part is that it's contagious, leading reasonably courteous people to stoop to new lows in order to respond to the ever-coarsening encounters we face every day.

From a VICE magazine columnist, "a deeply entertaining - if occasionally horrifying" (Joshua Piven, coauthor of The Worst-Case Scenario Survival Handbook) look at how humanity is likely to weather such happenings as nuclear war, a global internet collapse, antibiotics shortages, and even immortality.

Masiosare, nuestro extraño enemigo, es un libro que hace una serie de viajes al pasado de México y la mente de los mexicanos, para comprender los mitos y traumas que nos destruyen como país y nos dividen como pueblo. En un México que no cesa de destruirse a sí mismo, Juan Miguel Zunzunegui hace, en esta revisión histórica, el llamado a la paz y la colaboración que el país necesita para sobrevivir.

Two world wars, the Civil Rights movement, and a Jheri curl later, Blacks in America continue to have a complex and convoluted relationship with their hair. From the antebellum practice of shaving the head in an attempt to pass as a "free" person to the 2013 uproar over an Ohio school that banned Afro puffs, the issues surrounding Black hair continue to linger as we move through the 21stst century.